Pietryla PR & Marketing | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (312) 612-0283
Pietryla PR & Marketing Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Christine W. | Founder & President | IL | ||||||||||||
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See Winmo sales intelligence in action
WinmoEdge
Digital Opps: Swap.com taps PR and marketing AOR (Score 18)
has an AOR. Keep an eye on this company because you may be able to provide ad space. Swap.com is an online consignment and thrift store that offers clothing for babies, children, women and men.
According to Pathmatics, Swap.com earned 1.9m impressions YTD through desktop display ads (52%) and Facebook ads (48%). It placed the majority (52%) of these ads site direct onto sites such as yahoo.com, nypost.com, itsthevibe.com, triviatoday.com and pch.com. It placed the remainder (48%) site direct onto facebook.com. It spent around $7.7k on digital display ads YTD, about half of the $15.4k spent in this channel during the same time period of 2020. Full-year spend fell from $71.6k in 2019 to $15.9k in 2020.
Sellers-- It seems Swap.com is mainly targeting millennials. The company focuses its marketing dollars on digital display ads, and it placed about half of these ads directly onto Facebook. Spend has been decreasing over the last couple of years, but I predict it will ramp spend back up now that it has a new AOR. Start contacting Swap.com to see if you can offer ad space.
Agency & martech readers-- Agency reviews commonly follow one another, so start reaching out soon to see if Swap.com needs any more assistance. I advise offering media buying and planning or digital assistance for the best chance of picking up some of its business.