PHD Chicago | Agency Profile, Contacts, AOR, Client Relationships
Service: media planning & buying
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PHD Chicago Contacts
|Shaina B.||Chief Analytics Officer||IL|
Sample of Related Brands
|Mike S.||Chief Operating Officer US||IL|
|Elizabeth B.||Associate Director||IL|
|Lauren P.||Associate Director||IL|
|Jamie S.||Client Business Lead||IL|
|******* ******, ***.||Media Planning||2016||present||****|
|***** *****||Media Buying, Media Planning||unknown||present||*|
|*******||Media Buying, Media Planning||2016||present||***|
|*******||AOR - media buying & planning||2015||present||*|
|*******||Media Buying, Media Planning||2016||present||******|
Digital Opps: Kerrygold announces review of its creative agency (Score 23)
Butter and cheese goods producer online.
According to Adbeat's estimates, Kerrygold spent around $76.2k on digital display ads over the last 365 days, down 76% from $134.2k that is spent during the 365 days prior. It placed 80% of these ads site direct onto sites such as evite.com, tasteofhome.com, bonappetit.com, foodandwine.com and allrecipes.com. It placed 20% of these ads programmatically through Google DV360 onto sites such as healthline.com, espn.com, hgtv.com, delish.com and foodnetwork.com.
Sellers-- iSpot does not report any national TV ad spend data. Moms are commonly the primary shopper for their families; therefore, Kerrygold likely targets millennial and Gen-Z women. The company mainly utilizes digital display ads to reach its audience, but spend in this channel decreased heavily over the last year. I expect the company to return funds to this channel with the possibility of TV ads once a new creative agency is chosen.
Agency & martech readers-- PHD Chicago provides media work. Reach out soon to be top-of-mind while the creative review takes place. Agency reviews commonly follow one another, so begin contacting this company to score possible media and digital work.