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Ogilvy | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(312) 856-8200
Primary Address
350 West Mart Center Drive
Suite 100
Chicago, IL 60654
USA

Ogilvy Contacts

Contacts (5/23)
Name Title State
Donna C. Partner & Group Creative Director IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 856-8200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 350 West Mart Center Drive
Suite 100
Chicago, IL
60654
USA

Laura M. Senior Partner & Executive Group Director IL
Joe S. Deputy Chief Creative Officer - Worldwide IL
Chris T. Senior Partner, Group Creative Director & Creative Integration Lead IL
Brad S. Vice President IL

Client Relationships


Brand Service From To Media Spend
** *******, ***. AOR - creative 1999 present ********
*** *********** AOR - creative 2009 present ********
******* ********** AOR - media buying & planning 2008 present ******
***** Creative 2017 present ********
****** ***** creative 2014 present ******

See Winmo sales intelligence in action

WinmoEdge

Motorola in search of CMO amid ad spend increases, parent company invests in coronavirus-related efforts (Score 43)


last year, but the fact that the company just posted a job description leads us to believe we will see a hire soon. The new CMO will drive global marketing, communication, advertising, PR, digital and social media.

In response to the global pandemic, parent company Lenovo donated technology to hospitals treating COVID-19 patients and to researchers studying it, making software and hardware accessible to schools needing to operate digitally and donating what it can. 

Out of the $9.5m Adbeat reports Motorola spent on digital display ads since April 2018, $9m (95%) of that was spent after April 2019. It placed 92% of these ads programmatically through Google Display Network onto sites such as merriam-webster.com, dictionary.com, thesaurus.com, definitions.net and forbes.com. It placed 7% site direct onto sites such as wikia.com, thehill.com, techtimes.com, bonappetit.com and dictionary.com. Finally, it placed 1% as video ads through YouTube onto sites such as youtube.com, vanguardngr.com and washingtonexaminer.com. 

According to iSpot, the company spent around $1.6m on national TV ads YTD, a huge increase from $884 during the same time frame of 2019. Its spend totaled $895.4k in 2019, down from $26.5m in 2018. It placed ads during programming such as "The 62nd Annual Grammy Awards" and "The Simpsons."

Motorola tends to target higher household income (HHI) men, and it also utilizes search and social media. Spend may remain relatively high since consumers and businesses still need the products Motorola offers, which are available online in order to reduce the need for consumers to visit physical retailers.

Agency & martech readers - Reach out sooner than later to be top-of-mind when the brand selects a CMO. For Lenovo, Ogilvy (creative since 2007). Thus, you may have the easiest time securing project-based work.