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Mindshare | Agency Profile, Contacts, AOR, Client Relationships
Service: media specialty
- Main Telephone
- (312) 242-1100
Primary Address
333 North Green Street
Chicago,
IL
60607
USA
Mindshare Contacts
Contacts (5/56)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hayley K. | Partner & Director, Shopper | IL | ||||||||||||
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| Valerie H. | Senior Partner & Managing Director | IL | ||||||||||||
| Brian D. | Chief Data Strategy & Analytics Officer - U.S. | IL | ||||||||||||
| James G. | Partner & Director, Media Planning & Integrated Strategy | IL | ||||||||||||
| Clare G. | Associate Director, Programmatic | IL | ||||||||||||
Client Relationships
See Winmo sales intelligence in action
WinmoEdge
Female Opps: Cottonelle launches new campaign
Sales Lead: In its newest campaign, pushed boundaries by highlighting "down there" hygiene.
- The campaign, "Down There Care," consists of four spots made by creative agency partner .
- It rolled out across linear TV, connected TV (CTV), digital ads, Instagram, Facebook, Twitter, TikTok, and in-store retail display, according to Elizabeth Metz, the NA VP of this brand, which is owned by .
- Cottonells is primarily utilizing avenues such as sales, impressions, engagements, and sentience of engagements across its ads, social media, and retail displays in order to determine this campaign's effectiveness.
- The brand will likely:
- Ramp up spend for this brand
- Target demographic:
- Millennials and Gen-X with a strong female skew
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, Cottonelle has allocated roughly $3.4m toward national TV commercials, less than half of the roughly $8.8m allocated within the same 2022 timeframe.
- Last year: The brand allocated around $18m toward this channel in 2022 after having allocated27% more, around $22.9m, in 2021.
- 2023 ad programming: Cottonelle's 2023 commercials have targeted millennials watching shows such as College Basketball, Dateline: Secrets Uncovered, The King of Queens, Ridiculousness, and Friends.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: The brand has spent approximately $1.1m on digital ads YTD, down 31% from the approximately $1.6m spent by this point last year.
- YTD data: Since the beginning of 2023, Cottonelle has earned ~154.9m digital impressions via Facebook (59%), Instagram (29%), YouTube (7%), and desktop display (5%) ads.
- Last year: The brand's estimated full-year 2022 spend of $3.4m reached 32% less than that of $5m in 2021.
- Additional channel insights
- The brand utilizes local broadcast, digital, Google Ads, Facebook, and online video (primarily via Youtube.com) ads.
- Cottonelle holds planning conversations in Q1 and buying conversations in Q4.
Additional agency insights:
- Opportunity: KC may seek brand-specific assistance for future Cottonelle campaign projects; get in touch to find out.
- Since most of the following agency partners are headquartered in IL, agencies in this area may have an advantage when securing work.
- Current agency roster:
- FCB Chicago: Creative agency partner
- : Media AOR
- : PR AOR
- : Digital agency partner
Insight Sources: Broadcast insights estimated by .