Insight Sources: Broadcast insights estimated by Vivvix.
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MERGE | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (312) 787-7667
Primary Address
200 East Randolph Street
Chicago,
IL
60601
USA
MERGE Contacts
Contacts (5/21)
Name | Title | State | ||||||||||||
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Tony P. | Associate Director, Creative | IL | ||||||||||||
Sample of Related Brands
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Mar S. | Partner & Chief Wellness Officer - BIAN | IL | ||||||||||||
Mark G. | Chief Operating Officer | IL | ||||||||||||
Stacey H. | Chief Performance & Data Officer | IL | ||||||||||||
Troy M. | Chief Financial Officer | IL |
WinmoEdge
Millennial Media Opps: Marco's Pizza to continue expanding in 2023, beyond (Score 29)
Sales lead: Get in touch to see if you can help this company expand.
- Marco’s Pizza now has 1.1k locations across the US.
- The pizza chain plans to open 100 more new stores in 2023.
- Marco's DMs have over 4.2k possible locations to expand over the next several years.
- We first told you about Marco's expansion plans last May, when we reported its PR appointment.
In other news:
- Marco's tapped SoCi to help with local marketing in September 2022.
- The agency is tasked with building brand awareness for the brand.
Marco's target demographic: Millennials
The company will likely:
- Continue increasing national TV spend
- Increase local ad spend to promote new locations
- Seek additional agency assistance
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: Marco's spent nearly $3.3m on national TV ads YTD, equal to the amount it spent during the same time period of 2022.
- 2021-2022 spend: Full-year spend increased by 30% from $24.3m in 2021 to $31.7m in 2022.
- Ad programming: It placed ads during programming such as Planet Earth, Planet Earth: Blue Planet ll, The Terminator [Movie], Elysium [Movie], and Love & Marriage: Huntsville.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Marco's spent around $243k on digital display ads YTD, a 24% decrease from $317.8k spent in this channel during the same time period of 2022.
- YTD data: 31.1m impressions via Facebook (98%) and Instagram (2%).
- 2021-2022 spend: Full-year spend fell by 12% from $2.5m in 2021 to $2.2m in 2022.
- Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com.
Additional channel insights
- Marco's also invests in OOH, radio, and local broadcast.
Agency analysis:
- Opportunity: You may be able to pick up social media or digital work.
- Current roster:
- MikeWorldWide: PR AOR
- MERGE: creative & media AOR