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MERGE | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(312) 787-7667
Primary Address
200 East Randolph Street
Chicago, IL 60601
USA

MERGE Contacts

Contacts (5/12)
Name Title State
Mark G. Chief Operating Officer IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 787-7667
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 East Randolph Street

Chicago, IL
60601
USA

Troy M. Chief Financial Officer IL
Justine F. Chief Marketing Officer IL
Kevin H. President & Chief Creative Officer IL
Kellie B. Chief Client Officer, Executive Vice President & Provider Health & Wellness Practice Lead IL

Client Relationships


Brand Service From To Media Spend
******* ****** ** ******* & ******** Creative *
****** **** ******** *********** Creative, Digital *
******* ********** ****** Creative, Media Buying, Media Planning *
**** *'*****, ***. Creative *
*****’* *****, ***. Creative, Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Millennial, Gen-X Momvertising Opps: Land O'Frost significantly increased national TV spend in 2020 (Score 40)


Lunch meat company Land O'Frost (LOF) is highly focused on reaching millennial and Gen-X moms right now, as evidenced by significant YOY increases in national TV spend (more below). Expect this upward momentum to continue throughout 2021, so sellers should be watching and offering relevant ad space.

According to

Last year, Pathmatics reports LOF spent roughly $200.8k on digital ads, less than a third of the roughly $704.6k it spent in 2019. The company earned ~25.2m digital impressions in 2020 by investing in Instagram (35%), Facebook (33%), desktop video (30%) and desktop display (2%) ads.

LOF's higher TV spend is made possible by lower digital ad spend. The company's target demographic typically skews toward parents, especially moms.  Note that 2020 ad spend was highest during the summer for both TV and digital channels, so look for planning to take place around Q3, while buying is done around Q4.

Agency & martech readers - Last year, LOF debuted new, revamped packaging (design led by Little Big Brands design firm). While there have been no major marketing hires recently, this packaging redesign could signal a total marketing overhaul on the horizon (if it is not already in the works). LOF’s agency relationships are all at or above average tenure (~3.5 years), adding fuel to the review-speculation-fire we’ve started over here (Note: this is rarely due to the quality of an agency’s work but rather the churn of the industry). LOF’s roster currently includes: TPN for shopper & digital marketing.