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Manifest | Agency Profile, Contacts, AOR, Client Relationships


Service: digital

Main Telephone
(312) 563-1945
Primary Address
35 East Wacker
Suite 1000
Chicago, IL 60647
USA

Manifest Contacts

Contacts (5/9)
Name Title State
Sacha R. Chief Creative Officer IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 563-1945
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 35 East Wacker
Suite 1000
Chicago, IL
60647
USA
Micahel G. Director, Experience Design IL
Matt M. Associate Director, Editorial IL
Kristen Y. Associate Creative Director IL
Carissa C. Art Director IL

Client Relationships

Current Past

Brand Service From To Media Spend
******* *******, ***. Digital *
******** ********, ***. Digital *
****-*-*** Digital *
*** ******** *********** Digital, Social *

See Winmo sales intelligence in action

WinmoEdge

Male Gen-X, Millennial Media Opps: Allstate taps creative AOR (Score 23)


Sales lead: Agency reviews tend to follow one another, so keep a close eye on this company.

  • Wieden + Kennedy creative AOR in December 2022.
  • This replaces incumbent shop Droga5, which picked up the account in 2020. 
  • The agency will start working on the account in 2023. 

Allstate's target demographic: Gen-X & millennial men

The company will likely:

  • Release fresh creative work early next year
  • Increase ad spend
  • Review its other agency relationships

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Allstate spent approximately $292.9m on national TV ads YTD. 
  • Last year: Full-year spend increased by 30% from $307.1m in 2020 to $398.8m in 2021. 
  • 2022 ad programming: It placed ads during programming such as NFL Football, College Football, NBA Basketball, College Basketball, and MLB Baseball. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Allstate spent nearly $32.2m on digital display ads YTD. 
  • YTD data: 4.3b impressions via Facebook (31%), Twitter (20%), desktop video (20%), Instagram (16%), desktop display (9%), mobile display (3%), and mobile video (1%). 
  • Last year: Full-year spend jumped by 19% from $59.4m in 2020 to $70.9m in 2021. 
  • Ad location: It placed 95% of these ads directly onto sites such as facebook.com, twitter.com, youtube.com, instagram.com, and espn.com. It placed 5% of these ads indirectly through Yahoo DSP and Google AdX+AdSense onto sites such as zillow.com, yahoo.com, finance.yahoo.com, ebay.com, and espn.com. 

Additional channel insights

  •  Allstate also invests in OOH, print, radio, and local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Kantar.