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Leo Burnett Worldwide | Agency Profile, Contacts, AOR, Client Relationships
Service: advertising
- Main Telephone
- (312) 220-5959
Primary Address
35 West Wacker Drive
Chicago,
IL
60601
USA
Leo Burnett Worldwide Contacts
Contacts (5/104)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Britt N. | President & Chief Creative Officer | IL | ||||||||||||
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Sample of Related Brands
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| Billie S. | Chief Talent Officer | IL | ||||||||||||
| Andrew S. | Chief Executive Officer | IL | ||||||||||||
| Mao J. | Director, Creative Resource | IL | ||||||||||||
| Madeline R. | Associate Creative Director | IL | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ****** ************ | Digital, Creative | ******** | ||
| ***** ************, ***. | Experiential, Digital, Creative | ******* | ||
| **** **** ******, ***. | Creative | ******* | ||
| ****** *****, ***. | Creative, Social | ******* | ||
| ****** | Creative, Digital, Experiential, Multicultural, Social | ******** |
See Winmo sales intelligence in action
WinmoEdge
BFY Parents Opps: Kraft Heinz launches Capri Sun ad with a new target demographic (Score 61)
Sales Lead: To communicate with parents that its beverages now contain an average of 40% less added sugar,
- Made by the brand's creative AOR, the campaign rolled out across Amazon Prime, Facebook, Instagram, and TikTok as well as audio placements on Apple, Audible, and Spotify.
- The brand is likely to:
- Return to heavier digital ad spend
- Continue including adults in its target demographic rather than solely focusing on kids
- Seek new agency partners following a recent PR AOR hire
- Target demographic:
- Nostalgic Gen-Z and millennials, especially parents
- This audience often engages well with nostalgia marketing; read more here.
- This product will also likely become popular among better-for-you (BFY) parents.
- Nostalgic Gen-Z and millennials, especially parents
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: CS hasn't utilized national TV commercials since allocating around $4.7m in 2021.
- Last year: The brand allocated approximately $4.7m toward this channel in 2021, 32% less than the approximately $6.9m allocated in 2020.
- 2021 ad programming: CS's 2021 commercials targeted parents watching TV with their kids via shows such as SpongeBob SquarePants, The Loud House, Big City Greens, The Amazing World of Gumball, and Teen Titans Go!.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: CS has spent roughly $23.7k on digital ads, a significant decrease from the roughly $1.5m spent by this point last year.
- YTD data: Since the beginning of 2022, the brand has earned around 3.1m digital impressions, 100% via Instagram ads.
- Last year: CS's estimated full-year 2021 spend of $1.6m reached more than double that of $664.3k in 2020.
- Additional channel insights
- The brand holds planning conversations in Q3 and buying conversations in Q2.
Additional agency insights:
- Opportunity: CS and its parent company, May 2022.
- The agency now handles PR for several brands including CS; read more here.
- Current agency roster (CS):
- Goodby, Silverstein & Partners: Creative AOR
- Havas Formula: PR AOR
- : Media AOR
- : Creative, social, multicultural, and experiential agency partner
- : Creative agency partner
- : Programmatic agency partner
- View KH's full roster here.
Insight Sources: Broadcast insights estimated by Kantar.