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Leo Burnett Worldwide | Agency Profile, Contacts, AOR, Client Relationships


Service: advertising

Main Telephone
(312) 220-5959
Primary Address
35 West Wacker Drive
Chicago, IL 60601
USA

Leo Burnett Worldwide Contacts

Contacts (5/100)
Name Title State
Abigail O. Account Supervisor IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 220-5959
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 35 West Wacker Drive

Chicago, IL
60601
USA
Britt N. President & Chief Creative Officer IL
Billie S. Chief Talent Officer, U.S. Creative & Production IL
Andrew S. Chief Executive Officer IL
Mao J. Director, Creative Resource IL

Client Relationships

Current Past

Brand Service From To Media Spend
****** ************ Digital, Creative *
***** ************, ***. Experiential, Digital, Creative *
**** **** ******, ***. Creative *
****** *****, ***. Creative, Social *
****** Creative, Digital, Experiential, Multicultural, Social *

See Winmo sales intelligence in action

WinmoEdge

Female Millennial Opps: Serta Simmons Bedding hires CMO (Score 56)


Sales lead: Contact the new CMO now to be top-of-mind. 

  • Serta Simmons Bedding (SSB) named Guy Longworth CMO, effective April 2023. 
  • Longworth joins from Farmer's Business Network, where he served as CMO. 
  • He is now responsible for all marketing duties such as media, creative, consumer insights, and activations. 

SSB's target demographic: Millennial women

The company will likely:

  • Experiment with new ad channels
  • Shift ad dollars around 
  • Review the agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: SSB has not allocated any budget toward this channel so far this year. 
  • 2021-2022 spend: Full-year spend increased from $2.4m in 2021 to $5m in 2022. 
  • Ad programming: It placed ads during programming such as Diners, Drive-Ins and Dives, Friends, SportsCenter, The Big Bang Theory, and The Office. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: SSB spent approximately $1.3m on digital display ads YTD, close to the $1.2m spent in this channel during the same time period of 2022. 
  • YTD data: 181m impressions via Instagram (55%), Facebook (42%), desktop display (2%), and YouTube (1%). 
  • 2021-2022 spend: Full-year spend dropped 55% from $10.6m in 2021 to $4.8m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as instagram.com, facebook.com, youtube.com, samsclub.com, and thekitchn.com. 

Additional channel insights  

  • Vivvix: SSB also invests in print, radio, and local broadcast. 

Agency analysis:

  • Opportunity: CMO hires commonly lead to agency appointments, so reach out now to see if you can pick up some of SSB's business. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.