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Leo Burnett Worldwide | Agency Profile, Contacts, AOR, Client Relationships

Service: advertising

Main Telephone
(312) 220-5959
Primary Address
35 West Wacker Drive
Chicago, IL 60601

Leo Burnett Worldwide Contacts

Contacts (5/100)
Name Title State
Andrew S. Chief Executive Officer IL
Sample of Related Brands
Email: *****@*******.***
Main Phone: (312) 220-5959
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 35 West Wacker Drive

Chicago, IL

Britt N. President & Chief Creative Officer IL
Billie S. Chief Talent Officer IL
Lincoln H. Strategist IL
Chloe L. Associate Creative Director IL

Client Relationships

Brand Service From To Media Spend
****** ************ Digital, Creative ********
***** ************, ***. Experiential, Digital, Creative *******
**** **** ******, ***. Creative *******
****** *****, ***. Creative, Social *******
****** Creative, Digital, Experiential, Multicultural, Social ********

See Winmo sales intelligence in action


Media Edge: Cheez-It sponsors the Citrus Bowl amid spend increases

​​​​​​Media Sales Leadhas been allocating more of its marketing budget toward sponsorships, so get in touch soon to see what opportunities you might have.

Key Lead Takeaways: As it increases spend, Cheez-It has officially sponsored the Citrus Bowl. The deal reportedly involves "exclusive naming rights, digital and social media content, in-stadium exposure and onsite activation at the game." Cheez-It will likely pursue similar partnerships in the future, and it will likely ramp up sports marketing and experiential activations at and ahead of the January 2 game.

Target Demographics: Male sports enthusiasts, primarily Gen-Z

  • Its national TV commercials target both English and Hispanic audiences.

Key Spend Notes

  • Spend shift summary: Spend is on the rise across many channels.
    • Top Spending Period: Q4

National Broadcast Analysis & Spend Breakdown:

*Note that iSpot categorizes Cheez-It under Food & Beverages: Snack Foods*

  • 2022 YTD Spend: $37.7m
  • 2021 FY Spend: $36m
  • 2020 FY Spend: $35.7m
  • 2019 FY Spend: $24.8m

Ad Flight Breakdown (by spend): Cheez-It has aired eleven English and Spanish spots in 2022; the top five are "Puff'd'rizer Unleashed," "Pregame Speech," "Level Up Your Lunch," "Prueba de sabor," and "Pregame Speech: Win a Trip."

Top Daypart (by impressions): Primetime (2.3b), Weekend Afternoon (1.2b), Day Time (1.1b), Early Fringe (1b), and Late Fringe AM (771.9m)

Top Networks (by spend): ESPN, ABC, NBC, Investigation Discovery, and BET

Top Shows (by spend): College Basketball, The Oscars, Chicago Fire, NBA Basketball, and Law & Order: Special Victims Unit.

Top Industry/Vertical Spenders (by spend): Frito Lay (13%), Cheez-It (10%), Lay's (8%), Pringles (8%), and Lunchables (7%)

Digital Display & Social Media Spend Analysis & Breakdown:

  • 2022 YTD Spend: $21.9m
  • 2021 FY Spend: $20.3m
  • 2020 FY Spend: $19.4m
  • 2019 FY Spend: $9.9m

YTD Ad Flight Breakdown:

  • Q1 2022 Spend: $4.2m
  • Q2 2022 Spend: $6.8m
  • Q3 2022 Spend: $6.3m
  • Q4 2022 Spend (to date): $4.7m

YTD Impressions: 2.b

Top Ad Types: Facebook (35%), desktop video/YouTube (29%), Instagram (19%), and Twitter (16%)

Top Purchase Channels: Direct (99%)

Top Publishers: Facebook, YouTube, Instagram, Twitter, and

Top Creative by spend; see below): (note that not all creatives debuted in 2022).

Other Media Spend Analysis & Breakdown:

Kantar: The brand also utilizes podcasts and local broadcast.

  • Cheez-It holds planning conversations in Q1 and buying conversations in Q4.

Social Demographics [Stat Social]: As far as age demographics are concerned, Cheez-It's primary engagement comes from consumers 18-24 years old.

Current Sponsorships/Partnerships: Orlando City SC

Influencers & Brand Ambassadors: Ellen Degeneres, Justin Timberlake, Katy Perry, and Taylor Swift

Current Agency Roster (Cheez-It Brand)

Insight Sources: Broadcast insights estimated by Kantar.