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Leo Burnett Worldwide | Agency Profile, Contacts, AOR, Client Relationships




Service: advertising

Main Telephone
(312) 220-5959
Primary Address
35 West Wacker Drive
Chicago, IL 60601
USA

Leo Burnett Worldwide Contacts

Contacts (5/105)
Name Title State
Aki S. Chief Strategy Officer IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 220-5959
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 35 West Wacker Drive

Chicago, IL
60601
USA

Liz T. Global Chief Creative Officer IL
Andrew S. Chief Executive Officer - North America & Interim President IL
Billie S. Chief Talent Officer IL
Matt M. Chief Experience Officer IL

Client Relationships


Brand Service From To Media Spend
****** ************ Creative, Digital 2018 present *********
***** ************, ***. Creative, Digital, Experiential 2012 present ******
**** **** ******, ***. Creative 2018 present *******
****** *****, ***. Creative, Social 1954 present ********
****** Creative, Digital, Experiential, Multicultural, Social 2003 present *********

See Winmo sales intelligence in action

WinmoEdge

Female Media Opps: Special K shifted ad dollars towards digital channels in 2020


Special K has been shifting its marketing strategy to focus increasingly on digital ads. Special K's products have most likely performed well throughout the coronavirus pandemic, as people are stuck at home; therefore, they are eating more at home. There is a good chance Special K will continue spending at a high rate, so those with ad space should keep any eye on this brand. 

According to iSpot, Special K spent around $38.1m on national TV ads in 2020, a 19% decrease from $45.3m spent in 2019. In 2020, it placed ads during programming such as "Today With Hoda & Jenna," "The Oscars," "Law & Order: Special Victims Unit," "Como Dice el Dicho" and "Friends." 

Per Pathmatics, Special K earned 1.7b impressions though Instagram ads (66%), desktop video ads (18%), Facebook ads (13%), mobile video ads (2%) and Twitter ads (1%). It placed 100% of these ads site direct onto sites such as instagram.com, youtube.com, facebook.com, twitter.com and hulu.com. It spent around $9.7m on digital display ads in 2020, a 57% increase from the $4.2m spent in this channel in 2019. 

Sellers-- Special K traditionally targets Gen-X and millennial women (moms) with a Hispanic skew. The shift towards digital ads, especially Instagram, leads me to believe it is targeting Gen-Zers as well. Although, the brand may not necessarily be targeting a new group of consumers, it may just receive a better ROI through digital ads. It also invests in print and local broadcast ads, per Kantar. Sellers should reach out offering relevant ad space. Keep in mind, even though it has been decreasing national TV spend, it still invests significant funds into the channel. 

Agency & martech readers-- Reach out to see if you can service any of Special K's needs, as parent company Kelloggs picked up a new CMO in Starcom Worldwide