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Leo Burnett Worldwide | Agency Profile, Contacts, AOR, Client Relationships

Service: advertising

Main Telephone
(312) 220-5959
Primary Address
35 West Wacker Drive
Chicago, IL 60601

Leo Burnett Worldwide Contacts

Contacts (5/104)
Name Title State
Britt N. President & Chief Creative Officer IL
Sample of Related Brands
Email: *****@*******.***
Main Phone: (312) 220-5959
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 35 West Wacker Drive

Chicago, IL

Billie S. Chief Talent Officer IL
Andrew S. Chief Executive Officer IL
Mao J. Director, Creative Resource IL
Madeline R. Associate Creative Director IL

Client Relationships

Brand Service From To Media Spend
****** ************ Digital, Creative ********
***** ************, ***. Experiential, Digital, Creative *******
**** **** ******, ***. Creative *******
****** *****, ***. Creative, Social *******
****** Creative, Digital, Experiential, Multicultural, Social ********

See Winmo sales intelligence in action


BFY Parents Opps: Kraft Heinz launches Capri Sun ad with a new target demographic (Score 61)

Sales Lead: To communicate with parents that its beverages now contain an average of 40% less added sugar,

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: CS hasn't utilized national TV commercials since allocating around $4.7m in 2021.
    • Last year: The brand allocated approximately $4.7m toward this channel in 2021, 32% less than the approximately $6.9m allocated in 2020.
    • 2021 ad programming: CS's 2021 commercials targeted parents watching TV with their kids via shows such as SpongeBob SquarePants, The Loud House, Big City Greens, The Amazing World of Gumball, and Teen Titans Go!.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: CS has spent roughly $23.7k on digital ads, a significant decrease from the roughly $1.5m spent by this point last year.
    • YTD data: Since the beginning of 2022, the brand has earned around 3.1m digital impressions, 100% via Instagram ads.
    • Last year: CS's estimated full-year 2021 spend of $1.6m reached more than double that of $664.3k in 2020.
  • Additional channel insights  
    • The brand holds planning conversations in Q3 and buying conversations in Q2.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Kantar.