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Legacy Marketing Partners | Agency Profile, Contacts, AOR, Client Relationships




Service: event & sponsorship marketing

Main Telephone
(312) 799-5400
Primary Address
640 North LaSalle Drive
Fifth Floor
Chicago, IL 60654
USA

Legacy Marketing Partners Contacts

Contacts (5/17)
Name Title State
Vince P. Chief Executive Officer - River North Group IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 799-5400
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 640 North LaSalle Drive
Fifth Floor
Chicago, IL
60654
USA

Kevin B. Chairman & Owner IL
Jill B. Director, Experiential IL
Tracey C. Group Account Director IL
Taylor S. Senior Account Director IL

Client Relationships


Brand Service From To Media Spend
******* ***** Experiential *******
********* Experiential ****
******'* Experiential ******
****** ***** Experiential ****
****** ***** ********* Creative ******

See Winmo sales intelligence in action

WinmoEdge

Pernod Ricard taps Tombras as creative AOR for Chivas Regal (Score 20)


here

According to Pathmatics, CR earned 5m impressions YTD through Facebook ads (87%), Instagram ads (12%) and mobile display ads (1%). It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, bossip.com, familyfreshmeals.com and rotoworld.com. It spent around $40.6k on digital display ads YTD, a 13% increase from $35.8k spent in this channel during the same time period of 2021. Full-year spend fell by 58% from $110k in 2020 to $45.7k in 2021. 

Sellers-- CR's Scotch whisky will appeal to a male Gen-X and millennial audience. The brand has been utilizing digital display ads to reach these consumers. It decreased significantly in 2021, but it started adding dollars back to the channel earlier this year. Parent company PR also invests in OOH, print and local broadcast TV ads, per Kantar. This looks like a great opportunity for you all because the creative AOR appointment should lead to higher ad spending. Start reaching out soon to offer ad space.  

Agency & martech readers-- The company may need more assistance promoting CR in the US, so get in touch soon to pitch your services. I advise readers to offer PR, digital and social media services and to focus your pitches on building awareness for CR in the US. CR currently works with media buying & planning AOR Legacy Marketing Partners