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ICF Next | Agency Profile, Contacts, AOR, Client Relationships
Service: full-service public relations
- Main Telephone
- (312) 577-1750
Primary Address
564 West Randolph
Suite 500
Chicago,
IL
60661
USA
ICF Next Contacts
Contacts (5/6)
Name | Title | State | ||||||||||||
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Alanna G. | Partner | IL | ||||||||||||
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Samantha D. | Senior Director, Integrated Communications | IL | ||||||||||||
Becca H. | Associate Director | IL | ||||||||||||
Casey L. | Associate Media Director | IL | ||||||||||||
Kelly L. | Senior Digital Media Buyer | IL |
WinmoEdge
Jim Beam appoints global creative AOR (Score 19)
Sales lead: Agency reviews commonly follow one another, so get in touch soon to pitch your services.
- Leo Burnett its global creative AOR in September 2022.
- The agency previously worked with JB from 2016 to 2018.
- Leo Burnett is responsible for implementing a new creative platform and global positioning.
- This replaces incumbent AOR Adam&Eve, which won the account in 2018.
JB's target demographic: Millennial men
JB is likely to:
- Launch a campaign/release new creative work from the new AOR
- Ramp up ad spend
- Conduct additional agency reviews
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: JB spent approximately $16.2m on national TV ads YTD, a 45% increase from $11.2m spent in this channel during the same time period of 2021.
- Last year: Full-year spend fell by 32% from $28.8m in 2020 to $19.5m in 2021.
- 2022 ad programming: It placed ads during programming such as NBA Basketball, NFL Football, SportsCenter, The Tonight Show Starring Jimmy Fallon, and MLB Baseball.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: JB spent around $940.6k on digital display ads YTD, just 47% of the $2m spent in this channel during the same time period of 2021.
- YTD data: 123.8m impressions via Facebook (68%), Instagram (19%), Twitter (9%), mobile display (2%), and desktop display (1%).
- Last year: Full-year spend fell by 36% from $4.4m in 2020 to $2.8m in 2021.
- Ad location: It placed 98% of these ads directly onto sites such as facebook.com, instagram.com, twitter.com, metsmerizedonline.com, and nba.com. It placed 2% of these ads indirectly through GoogleAdX+AdSense and BlogHer onto rollingstone.com.
Additional channel insights
- JB also invests in OOH and local broadcast.
- It utilizes professional sports sponsorships too.
- The brand holds media planning discussions in Q1, and it buys during Q4.
Agency analysis:
- Opportunity: Agency reviews tend to precede another, so reach out now to secure top priority.
- Current roster:
- ICF Next: PR AOR
- Starcom Worldwide: media buying/planning & multicultural AOR
- You can also try offering complementary services such as digital or social media.
Insight Sources: Broadcast insights estimated by Kantar.