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MERGE | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(312) 787-7667
Primary Address
200 East Randolph Street
Chicago, IL 60601
USA

MERGE Contacts

Contacts (5/20)
Name Title State
Kevin H. President & Chief Creative Officer IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 787-7667
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 East Randolph Street

Chicago, IL
60601
USA
Mar S. Partner & Chief Wellness Officer - BIAN IL
Mark G. Chief Operating Officer IL
Stacey H. Chief Performance & Data Officer IL
Troy M. Chief Financial Officer IL

Client Relationships

Current Past

Brand Service From To Media Spend
******* ****** ** ******* & ******** Creative *
******* Branding & Identity *
****** **** ******** *********** Creative, Digital *
******* ********** ****** Creative, Media Buying, Media Planning *
**** *'*****, ***. Creative *

See Winmo sales intelligence in action

WinmoEdge

Millennial Media Opps: Marco's Pizza to continue expanding in 2023, beyond (Score 29)


Sales lead: Get in touch to see if you can help this company expand. 

  • Marco’s Pizza now has 1.1k locations across the US. 
  • The pizza chain plans to open 100 more new stores in 2023.
  • Marco's DMs have over 4.2k possible locations to expand over the next several years. 
  • We first told you about Marco's expansion plans last May, when we reported its PR appointment. 

In other news:

  • Marco's tapped SoCi to help with local marketing in September 2022. 
  • The agency is tasked with building brand awareness for the brand.

Marco's target demographic: Millennials 

The company will likely:

  • Continue increasing national TV spend
  • Increase local ad spend to promote new locations
  • Seek additional agency assistance

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Marco's spent nearly $3.3m on national TV ads YTD, equal to the amount it spent during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend increased by 30% from $24.3m in 2021 to $31.7m in 2022. 
  • Ad programming: It placed ads during programming such as Planet Earth, Planet Earth: Blue Planet ll, The Terminator [Movie], Elysium [Movie], and Love &  Marriage: Huntsville.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Marco's spent around $243k on digital display ads YTD, a 24% decrease from $317.8k spent in this channel during the same time period of 2022. 
  • YTD data: 31.1m impressions via Facebook (98%) and Instagram (2%). 
  • 2021-2022 spend: Full-year spend fell by 12%  from $2.5m in 2021 to $2.2m in 2022. 
  • Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com. 

Additional channel insights  

  • Marco's also invests in OOH, radio, and local broadcast. 

Agency analysis:

  • Opportunity: You may be able to pick up social media or digital work. 
  • Current roster: 

Insight Sources: Broadcast insights estimated by Vivvix.