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Hill+Knowlton Strategies | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(312) 255-1200
Primary Address
222 Merchandise Mart Plaza
Suite 275
Chicago, IL 60654

Hill+Knowlton Strategies Contacts

Contacts (5/7)
Name Title State
Judy S. Senior Vice President, US Healthcare Media & Public Affairs Lead IL
Sample of Related Brands
Email: *****@*******.***
Main Phone: (312) 255-1200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 222 Merchandise Mart Plaza
Suite 275
Chicago, IL

David J. Creative Director IL
Hannah Q. Associate Creative Director IL
Ryan C. Associate Creative Director IL
Lara M. Account Director, Content & Publishing IL

Client Relationships

Brand Service From To Media Spend
**** ***** ********, ***. Public Relations *
***** ********** Creative *
***** *** ******* Creative, Public Relations *
********* ***** ********, ***. Public Relations *

See Winmo sales intelligence in action


Agency Opps: Shell announces media review (Score 65)

Sales Lead: 

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, Shell has allocated roughly $1m toward national TV commercials, up almost exponentially from the roughly $140.2k allocated within the same 2022 timeframe.
    • Last year: The company allocated around $6.5m toward this channel in 2022 after having allocated only about a third of this, around $2.1m, in 2021.
    • 2023 ad programming: Shell's 2023 commercials have aired during the 2023 Indianapolis 500, IndyCar Series Pre-Race, and Jimmy Houston Outdoors.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: The company has spent approximately $1.5m on digital ads YTD, 38% less than the approximately $2.4m spent by this point last year.
    • YTD data: Since the beginning of 2023, Shell has earned ~166.2m digital impressions via Facebook (33%), Instagram (31%), YouTube (25%), desktop display (5%), desktop video (3%), and mobile display (3%) ads.
    • Last year: The company's estimated full-year 2022 spend, $9.2m, reached % more than that of $8.5m in 202121
  • Additional channel insights  
    • The company utilizes Google Ads along with OOH, local broadcast, digital, radio, print, TikTok, Twitter, Instagram, Facebook, and online video (primarily via ads.
    • Shell invests in short-form DRTV.
      • It has very highly concentrated network TV coverage and will not likely launch a new campaign soon.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .