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Hill+Knowlton Strategies | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(312) 255-1200
Primary Address
222 Merchandise Mart Plaza
Suite 275
Chicago, IL 60654
USA

Hill+Knowlton Strategies Contacts

Contacts (5/7)
Name Title State
Judy S. Senior Vice President, US Healthcare Media & Public Affairs Lead IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 255-1200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 222 Merchandise Mart Plaza
Suite 275
Chicago, IL
60654
USA

David J. Creative Director IL
Hannah Q. Associate Creative Director IL
Ryan C. Associate Creative Director IL
Lara M. Account Director, Content & Publishing IL

Client Relationships


Brand Service From To Media Spend
**** ***** ********, ***. Public Relations *
***** ********** Creative *
***** *** ******* Creative, Public Relations *
********* ***** ********, ***. Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Agency Opps: Shell announces media review (Score 65)


Sales Lead: 

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, Shell has allocated roughly $1m toward national TV commercials, up almost exponentially from the roughly $140.2k allocated within the same 2022 timeframe.
    • Last year: The company allocated around $6.5m toward this channel in 2022 after having allocated only about a third of this, around $2.1m, in 2021.
    • 2023 ad programming: Shell's 2023 commercials have aired during the 2023 Indianapolis 500, IndyCar Series Pre-Race, and Jimmy Houston Outdoors.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: The company has spent approximately $1.5m on digital ads YTD, 38% less than the approximately $2.4m spent by this point last year.
    • YTD data: Since the beginning of 2023, Shell has earned ~166.2m digital impressions via Facebook (33%), Instagram (31%), YouTube (25%), desktop display (5%), desktop video (3%), and mobile display (3%) ads.
    • Last year: The company's estimated full-year 2022 spend, $9.2m, reached % more than that of $8.5m in 202121
  • Additional channel insights  
    • The company utilizes Google Ads along with OOH, local broadcast, digital, radio, print, TikTok, Twitter, Instagram, Facebook, and online video (primarily via Youtube.com) ads.
    • Shell invests in short-form DRTV.
      • It has very highly concentrated network TV coverage and will not likely launch a new campaign soon.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .