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Havas Worldwide Chicago | Agency Profile, Contacts, AOR, Client Relationships
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Havas Worldwide Chicago Contacts
Contacts (5/16)
Name | Title | State | ||||||||||||
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Lance K. | Chief Strategy Officer | IL | ||||||||||||
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Myra N. | President & Chief Creative Officer | IL | ||||||||||||
Elizabeth P. | Head, Operations | IL | ||||||||||||
Wes J. | Associate Director, Creative | IL | ||||||||||||
Mackenzie O. | Associate Director | IL |
WinmoEdge
MyEyeDr. fills CMO vacancy amid spend increases (Score 49)
Sales lead: Reach out to the new CMO now to be top-of-mind.
- August.
- Elias Aguilera joined the company as CMO in January 2023.
- Aguilera most recently served as marketing & advertising SVP of Total Wine & More.
MyEyeDr.'s target demographic: Gen-Zers & millennials
The company will likely:
- Continue ramping up digital spend
- Diversify digital ad placement
- Build out the agency roster/review the current roster
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: MyEyeDr. spent around $2.9m on digital display ads YTD, a huge increase from $924.2k spent in this channel during the same time period of 2022.
- YTD data: 394.6m impressions via Facebook (54%) and Instagram (46%).
- 2021-2022 spend: Full-year spend jumped from $8.3m in 2021 to $18.6m in 2022.
- Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com.
Agency analysis:
- Opportunity: CMO hires are the number one sign of potential agency reviews.
- The new CMO may decide to outsource additional duties as well.
- Current roster:
- Havas Worldwide Chicago: media & creative AOR
- In-house: media
Insight Sources: Digital spend insights estimated by Pathmatics.