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Havas Media Group | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(312) 640-6800
Primary Address
36 East Grand Avenue
Chicago, IL 60614
USA

Havas Media Group Contacts

Contacts (5/15)
Name Title State
Angelo K. Chief Financial Officer & Director, Operations IL
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (312) 640-6800
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 36 East Grand Avenue

Chicago, IL
60614
USA

Matthew S. Associate Director, Insights IL
Ren B. Associate Director, Growth IL
Brandon S. Senior Account Director IL
Daniel C. Creative Director IL

Client Relationships


Brand Service From To Media Spend
******** ******* *********** Digital, Media Buying, Media Planning ******
**** ***** Media Buying, Media Planning *
***** Media Buying, Media Planning *******
******* ****** ** ********** Media Buying, Media Planning, Digital *
****** Media Buying, Media Planning *

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WinmoEdge

Gen-Z Media Opps: Travelocity launches first work from creative AOR (Score 37)


With the post-COVID return to consumer travel, named creative AOR in May. Focused on multi-cultural, particularly Latinx, viewers, the campaign launched in both English and Spanish across unspecified channels.

So far this year, iSpot reports Travelocity has spent approximately $8.1m on national TV commercials, already at 93% of the roughly $8.7m it spent in all of 2019. The brand didn't use this channel after this point of 2020 and it ended up spending merely around $911.8k by the end of the year. Travelocity's 2021 commercials have targeted male sports enthusiasts watching shows such as College Basketball, 2021 NFL Draft, NHL Hockey, Diners, Drive-Ins and Dives and SportsCenter.

According to Pathmatics, the brand has allocated roughly $3.7m toward digital ads YTD, again up exponentially from the roughly $242.8k it had spent by this point last year. Travelocity's estimated full-year 2020 spend of $1.2m was down by 20% from that of $1.5m in 2019. The brand has earned ~452.3m digital impressions YTD via Instagram (77%), desktop video (19%) and Facebook (4%) ads. Most of this year's desktop video ads have been placed site direct onto youtube.com (87%) and hulu.com (13%). 

The drops in spend in 2020 make sense considering how much travel slowed down last year. Now that consumers are once again traveling, I expect Travelocity's spend to keep increasing throughout the rest of 2021.

Right now, Travelocity is targeting Gen-Z through Instagram, Hulu and Facebook advertising and specifically men through national TV. Remember, this new campaign also targets Latinx families. Sellers able to offer high-ROI strategies among this audience will have the upper hand securing revenue. Per Kantar, Travelocity also invests in print (magazines) and local broadcast.

Agency & martech readers - The brand certainly may seek new PR and/or media agency partners after its recent creative AOR Arena Media.