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Havas Media Group | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning

Main Telephone
(312) 640-6800
Primary Address
36 East Grand Avenue
Chicago, IL 60614
USA

Havas Media Group Contacts

Contacts (5/11)
Name Title State
Angelo K. Chief Financial Officer & Director, Operations IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 640-6800
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 36 East Grand Avenue

Chicago, IL
60614
USA
Daniel C. Creative Director IL
Ryan P. Director, Analytics IL
Juan R. Buyer, Digital Investment IL
Kristin A. Vice President, Mx Planning IL

Client Relationships

Current Past

Brand Service From To Media Spend
******** ******* *********** Digital, Media Buying, Media Planning *
**** ***** Media Buying, Media Planning *
******* ****** ** ********** Media Buying, Media Planning, Digital *
****** Media Buying, Media Planning *
******.*** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Education Opps: Northwestern University promotes marketing leader (Score 43)


Sales lead: This promotion will directly impact the university's marketing strategy & agency roster. 

  • Northwestern University (NU) appointed Jon Yates as global marketing & communications VP in June 2023. 
  • He is responsible for NU's global marketing & communications team.
  • This includes media relations, digital, publishing, marketing, & creative. 
  • Yates joined NU in 2017 as media relations director and was promoted to communications AVP in 2020. 

Target demographic: High school upperclassmen (Gen-Z) and Gen-X parents

The university will likely:

  • Seek new agency partners
  • Shift ad dollars around

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: NU spent around $26.1k on national TV ads YTD, a 14% increase from $19k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend jumped 91% from $81.8k in 2021 to $155.9k in 2022.  
  • Ad programming: It placed ads during programming such as College Basketball, College Softball, Women's College Basketball, Women's College Lacrosse, and College Wrestling. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: NU spent around $907.7k on digital display ads YTD, a 24% decrease from $1.2m spent in this channel during the same time period of 2022. 
  • YTD data: 121.1m impressions via Instagram (47%), Facebook (34%), desktop display (17%), and mobile display (2%). 
  • 2021-2022 spend: Full-year spend fell 10% from $2.8m in 2021 to $2.5m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as instagram.com, facebook.com, pcworld.com, wsj.com, and budgettravel.com. 

Additional channel insights  

  • Vivvix: NU also invests in OOH, print, and local broadcast. 
  • Top podcasts sponsored: Stories from NPR: NPR, Armstrong & Getty On Demand, PBS NewsHour - Full Show, The Great Detectives of Old Times Radio, and History Daily. 

Agency analysis:

  • Opportunity: The recent promotion may lead to agency hires. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.