Havas Media Group | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (312) 640-6800
Havas Media Group Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Angelo K. | Chief Financial Officer & Director, Operations | IL | ||||||||||||
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| Ren B. | Associate Director, Growth | IL | ||||||||||||
| Brandon S. | Senior Account Director | IL | ||||||||||||
| Daniel C. | Creative Director | IL | ||||||||||||
| Ryan P. | Director, Analytics | IL | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******** ******* *********** | Digital, Media Buying, Media Planning | ****** | ||
| **** ***** | Media Buying, Media Planning | * | ||
| ******* ****** ** ********** | Media Buying, Media Planning, Digital | * | ||
| ****** | Media Buying, Media Planning | * | ||
| ******.*** | Media Buying, Media Planning | ****** |
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WinmoEdge
Gen-Z Media Opps: Travelocity launches first work from creative AOR (Score 37)
With the 
post-COVID return to consumer travel, named creative AOR in May. Focused on multi-cultural, particularly Latinx, viewers, the campaign launched in both English and Spanish across unspecified channels.
So far this year, iSpot reports Travelocity has spent approximately $8.1m on national TV commercials, already at 93% of the roughly $8.7m it spent in all of 2019. The brand didn't use this channel after this point of 2020 and it ended up spending merely around $911.8k by the end of the year. Travelocity's 2021 commercials have targeted male sports enthusiasts watching shows such as College Basketball, 2021 NFL Draft, NHL Hockey, Diners, Drive-Ins and Dives and SportsCenter.
According to Pathmatics, the brand has allocated roughly $3.7m toward digital ads YTD, again up exponentially from the roughly $242.8k it had spent by this point last year. Travelocity's estimated full-year 2020 spend of $1.2m was down by 20% from that of $1.5m in 2019. The brand has earned ~452.3m digital impressions YTD via Instagram (77%), desktop video (19%) and Facebook (4%) ads. Most of this year's desktop video ads have been placed site direct onto youtube.com (87%) and hulu.com (13%).
The drops in spend in 2020 make sense considering how much travel slowed down last year. Now that consumers are once again traveling, I expect Travelocity's spend to keep increasing throughout the rest of 2021.
Right now, Travelocity is targeting Gen-Z through Instagram, Hulu and Facebook advertising and specifically men through national TV. Remember, this new campaign also targets Latinx families. Sellers able to offer high-ROI strategies among this audience will have the upper hand securing revenue. Per Kantar, Travelocity also invests in print (magazines) and local broadcast.
Agency & martech readers - The brand certainly may seek new PR and/or media agency partners after its recent creative AOR Arena Media.