GRP Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: media specialty
- Main Telephone
- (312) 836-0995
GRP Media, Inc. Contacts
|Guy L.||Chief Executive Officer & President||IL|
Sample of Related Brands
|John R.||Executive Vice President & Chief Operating Officer||IL|
|Jill A.||Group Media Director||IL|
|Joe S.||Group Media Director||IL|
|Colleen M.||Associate Media Director||IL|
Campaign Imminent: Sauer names AOR for newly acquired brand
Familiar Creatures, which will now serve as AOR for Mateo. Sauer acquired Mateo, a gourmet salsa brand, at the end of 2021. Sellers should get in touch to determine details regarding upcoming work for the brand.
In 2021, Pathmatics reports Sauer spent roughly $602.3k on digital ads, more than double the roughly $295.7k it spent in 2020. The company ended up earning around 28.8m digital impressions last year via desktop video (81%), Instagram (17%) and desktop display (1%) ads. 94% of last year's desktop video ads were placed site direct onto hulu.com; the remaining 6% were placed site direct onto youtube.com.
The recent increase in digital spend, along with Sauer's reliance on paid social, Hulu and YouTube advertising, shows that it's especially targeting Gen-Z. Sellers should contact soon to secure some of these increasing ad dollars. According to Kantar data, Sauer also invests in print, OOH and local broadcast.
Agency & martech readers - Additional roster shifts may not follow this one, but t you may have a shot at project-based work down the road. Along with Familiar Creatures, Sauer works with GRP Media on media.