Insight Sources: Broadcast insights estimated by Kantar
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GRP Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: media specialty
- Main Telephone
- (312) 836-0995
Primary Address
401 North Michigan
Suite 250
Chicago,
IL
60611
USA
GRP Media, Inc. Contacts
Contacts (5/7)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Guy L. | Chief Executive Officer & President | IL | ||||||||||||
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Sample of Related Brands
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| John R. | Chief Operating Officer | IL | ||||||||||||
| Bob P. | President | IL | ||||||||||||
| Colleen M. | Group Media Director | IL | ||||||||||||
| Joe S. | Group Media Director | IL | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: Duke's Mayonnaise launches brand campaign
Media Sales Lead: Familiar Creatures, took care of the creative aspects.
Key Lead Takeaways: The campaign signals the brand will increase spend over the coming months. Reach out now to offer ad space.
Target Demographic: Gen-X sports fan
Key Spend Notes:
- The brand significantly increased marketing spend from 2019 to 2021.
- Top spending period:
- TV: Q4
- Digital: Q1
National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes Duke's under Sauces, Seasonings, & Salad Dressings**
- 2022 FY Spend: $314.6k
- 2021 FY Spend: $835.1k
- 2020 FY Spend: $266.9k
- 2019 FY Spend: $75.5k
Ad Flight Breakdown (by spend): Duke's aired four spots in 2022; the top spot was "It's Got Twang."
Top Daypart (by impressions): Primetime (15.9m), Weekend Afternoon (11.5m), Day Time (6.9m), Weekend Day (3.4m), and Early Fringe (2.2m).
Top Networks (by spend): SEC Network, ESPN, ESPN2, ABC, and ESPNU.
Top Shows (by spend): College Football, SEC Football Final, SEC Now, 30 for 30, and College Football 150: The Greatest.
Top Industry/Vertical Spenders (by spend): McCormick (24.9%), Nutella (15.3%), Hidden Valley (11.6%), Heinz Ketchup (7.6%), and Frank's RedHot (6.7%).
Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes Duke's under Mayonnaise**
2022 FY Spend: $1.1m
2021 FY Spend: $1.4m
2020 FY Spend: $336.1k
2019 FY Spend: $147.3k
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $344.5k
- Q2 2022 Spend: $177.4k
- Q3 2022 Spend: $304k
- Q4 2022 Spend: $139.9k
2022 Impressions: 100.5m
Top 2022 Ad Types (by spend): Facebook (46%), desktop video (32%), desktop display (11%), mobile display (8%), and Instagram (4%).
Top Purchase Channels: Direct
Top Publishers: facebook.com, youtube.com, instagram.com, foodandwine.com, and allrecipes.com.
Top Industry/Vertical Spenders: Hellmann's (44%), Best Foods (21%), Kraft Mayo (19%), Duke's Mayonnaise (8%), and Blue Plate (8%).
Top Creative (by spend; see below): Pathmatics reports that 66 creatives ran during 2022 (note that not all creatives debuted in 2022).
Other Media Spend Analysis & Breakdown:
- Kantar: Duke's also invests in local broadcast.
- It holds media planning discussions in Q4, and it buys during Q3.
Current Agency Roster:
- Familiar Creatures: creative AOR
- GRP Media: media buying & planning