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GRP Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships

Service: media specialty

Main Telephone
(312) 836-0995
Primary Address
401 North Michigan
Suite 250
Chicago, IL 60611

GRP Media, Inc. Contacts

Contacts (5/10)
Name Title State
John R. Executive Vice President & Chief Operating Officer IL
Sample of Related Brands
Email: *****@*******.***
Main Phone: (312) 836-0995
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 401 North Michigan
Suite 250
Chicago, IL

Guy L. Chief Executive Officer & President IL
Bob P. Executive Vice President & Managing Director IL
Joe S. Group Media Director IL
Jill A. Group Media Director IL

Client Relationships

Brand Service From To Media Spend
*** & ****** *. ***** ********'* ******** ** ***** Media Planning 2015 present *
**** **** ********, ***. Media Buying, Media Planning unknown present ******
****'* ********** media buying & planning unknown present *******
******** ***** *********** media buying & planning unknown present *******

See Winmo sales intelligence in action


Gen-Z Media Opps: Checkers will start working with new media AOR in Q1 2021 (Score 34)

Our internal team confirmed that Media Assembly at the beginning of 2021. We expect the company's spend to shift along with this AOR shift.

This shift comes not long after Checkers appointed CEO Frances Allen in February 2020; Allen previously served in the same role at Boston Market. The company has not seemed to have replaced Scott Wakerman, its former marketing VP who departed in January 2020.

So far this year, Pathmatics estimates Checkers earned 508.8m digital impressions via Facebook (63%), Instagram (28%), desktop video (4%), desktop display (3%) and mobile video (2%) ads. YTD spend of approximately $3.9m reflects a % increase from the approximately $2.6m spent within the same 2019 timeframe. In all of 2019, the company allocated around $2.9m toward this channel, nearly half the roughly $5.3m allocated in 2018.

As you can tell from Checkers's focus on paid social advertising, its target demographic currently consists primarily of Gen-Z. Kantar data reports the drive-in restaurant chain also invests in OOH, print and local broadcast.

Agency & martech readers - Since, as you know, agency reviews often follow one another closely, reach out in the beginning of 2021 to remain top-of-mind for potential creative, digital and/or social duties, all of which Fitzco has handled since 2016.