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GRP Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: media specialty

Main Telephone
(312) 836-0995
Primary Address
401 North Michigan
Suite 250
Chicago, IL 60611
USA

GRP Media, Inc. Contacts

Contacts (5/10)
Name Title State
John R. Executive Vice President & Chief Operating Officer IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 836-0995
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 401 North Michigan
Suite 250
Chicago, IL
60611
USA

Guy L. Chief Executive Officer & President IL
Bob P. Executive Vice President & Managing Director IL
Colleen M. Associate Media Director IL
Libbi G. Associate Media Director IL

Client Relationships


Brand Service From To Media Spend
*** & ****** *. ***** ********'* ******** ** ***** Media Planning 2015 present *
**** **** ********, ***. Media Buying, Media Planning unknown present ******
****'* ********** media buying & planning unknown present *******
******** ***** *********** media buying & planning unknown present *******

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Duke's taps creative AOR, increases digital display ad spend after naming CMO (Score 72)


The Richards Group as its first AOR to handle brand strategy and creative for all consumer channels. 

In June, Duke's also established a multiyear partnership with Charlotte Sports Foundation for an early-season college football game; it is also now title sponsor for the Belk Bowl. The Richards Group will reportedly develop a new brand campaign in the context of college football and the Charlotte Sports Foundation.

This roster shift comes not long after Sauer appointed CMO Tom Barbitta in January; before his most recent post as Freedom From Opioids, Barbitta served as CMO at Rise Against Hunger. Considering his background, Barbitta will likely continue to pursue additional nonprofit partnerships for the company.

Additionally, the company named Rebecca Lupesco as brand marketing manager for Duke's in June.

According to iSpot, Duke's hasn't invested in national TV since spending around $195.3k in 2019; however, it may return to this channel with upcoming work.

On the other hand, out of the $81.3k Adbeat estimates the brand allocated toward digital display from August 2018-2020, 77% ($62.5k) was allocated from April-August 2020; this increase should continue. Most of this recent spend went toward programmatic ads via Google Display Network ($29.2k) and ads placed site direct ($28.2k). Google Display Network placed ads onto sites such as people.com ($13.6k), allrecipes.com, ew.com, shape.com and bhg.com; and most site-direct placements were on people.com ($14.3k), ew.com, delish.com, health.com and shape.com.

Duke's tends to target parents with a male skew, and its sharp rise in digital display ad spend signals it's particularly targeting Gen-Z and millennials. To do so, it may utilize additional digital channels such as OTT and/or paid social. It holds planning conversations in Q4 and buying conversations in Q3.

Agency & martech readers - As I'm sure you're aware, agency reviews tend to follow one another; reach out soon to secure potential media, digital analytics and/or social media management work. The brand's DMs are obviously willing and able to conduct reviews despite the coronavirus. Winmo states GRP Media currently handles Duke's media account.