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gravity.labs | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(312) 964-9910
Primary Address
363 West Erie Street
Suite 600
Chicago, IL 60654
USA

gravity.labs Contacts

Contacts (2)
Name Title State
Mike R. Chief Creative Officer IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 964-9910
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 363 West Erie Street
Suite 600
Chicago, IL
60654
USA

Eric P. Head, Client Service IL

Client Relationships


Brand Service From To Media Spend
****** Creative, Digital, Media Buying, Media Planning, Public Relations, Social *
***** ******* ** ******* Creative, Digital, Social, Public Relations, Media Planning, Media Buying *******

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Dairy Farmers of America taps new AOR amid digital spend increase


gravity.labs as its new AOR to spearhead creative, digital, social, media and PR. The agency will develop and execute two separate year-long campaigns, so sellers should start reaching out soon.

iSpot does not report any recent national TV commercial spend, but DFA could start using this channel under its new AOR.

According to Adbeat, DFA's digital display ad spend really picked up in January 2020; out of the roughly $6,900 spent from March 2018-2020, 94% ($6,500) was spent at the beginning of 2020. We should see spend in this channel continue increasing since gravity.labs will lead digital efforts. Recent placements were mostly native ads placed via Nativo ($5,700) on sites such as bulbagarden.net ($809), yourtango.com, knowyourmeme.com, wgntv.com and observer.com.

DFA is also rather active on social media platforms, so you should also consider offering paid social space. Additionally, Kantar data indicates that the company utilizes OOH, print (magazines), radio and local broadcast. DFA tends to target parents, especially moms, and the rise in digital display spend signals that it especially wants to reach millennial and Gen-Z moms. Again, reach out soon to secure last-minute ad dollars for the company's upcoming new work from gravity.labs.

Agency & martech readers - Since DFA's work is all tied up, prospect elsewhere for now.