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Golin | Agency Profile, Contacts, AOR, Client Relationships
Service: public relations
- Main Telephone
- (312) 729-4000
Primary Address
875 North Michigan Avenue
26th Floor
Chicago,
IL
60611
USA
Golin Contacts
Contacts (5/31)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ellen R. | Chairman | IL | ||||||||||||
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Sample of Related Brands
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| Fred C. | Chairman | IL | ||||||||||||
| Ron D. | Chief Creative Officer- North America | IL | ||||||||||||
| Gary R. | President & Chief Operating Officer | IL | ||||||||||||
| Brian B. | Chief Financial Officer | IL | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: General Mills names new AOR (Score 50)
- Ingredient will now lead GM's integrated agency teams as quarterback.
- As AOR, the agency's remit has expanded to include a more holistic content strategy, which includes duties such as but not limited to channel planning, site content, editorial production, email marketing and deployment, and martech ingredients.
- This move expands Ingredient's relationship with GM.
- The agency has handled digital marketing strategies for the company's Box Tops for Education program in the past and has also worked with individual brands such as .
- Now, Ingredient's work will have a larger-than-ever scope since its size has doubled in recent years.
- The company will likely:
- Shift strategy
- Continue increasing national TV spend
- Return to higher digital spend
- Conclude its ongoing media review (more below)
- Conduct additional agency reviews
- Target demographic:
- Millennials and Gen-X
Additional spending insights:
- Broadcast insights (TV ad creative spend); digital and social insights (digital ad spend, placement, and impressions)
- Additional channel insights
- The company utilizes Google Ads along with radio, print (magazines), digital, OOH, local broadcast, Facebook, Instagram, TikTok, and online video (via Youtube IOS, Youtube Android, and Youtube.com) ads.
- GM sponsors podcasts such as The Daily, The Joe Rogan Experience, The Ben Shapiro Show, The Bobby Bones Show, and Stories from NPR.
Additional agency insights:
- Opportunity:
- As I briefly mentioned, a media hire is imminent since GM kicked off a global media review in March 2023 after working with WPP's for years.
- Current agency roster:
- Ingredient: Content marketing AOR (2023); digital agency partner (~2000)
- Mindshare: Media AOR
- In-House: Media
- : PR AOR
- : Creative AOR
- : Creative AOR
- : Digital and social AOR
Insight Sources: Broadcast insights estimated by iSpot; digital spend insights estimated by.