Flowers Communications Group | Agency Profile, Contacts, AOR, Client Relationships
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Southeast Media Opps: National Museum of African American Music names AOR, four additional creatives (Score 84)
The National Museum of African American Music (NMAAM) named several creative agencies to assist in its grand opening in Nashville, TN, in summer 2020. AOR Authentique Agency oversees brand strategy, marketing execution, PR, advertising, experiential marketing and special events.
Among this impressive lineup of creatives includes Flowers Communications Group, the Chicago-based agency specializing in national and multicultural media relations; MP&F Strategic Communications, the local agency leading regional and community media relations; Go West Creative Group, also located in Nashville, leading experiential efforts associated with the grand opening; and Dufour Collaborative, D.C. based agency to lead private signature event execution and the grand opening gala. Based on the press release from The Herald-News, the only AOR, as mentioned, is Authentique. NMAAM will also function with an in-house team, reportedly.
These agencies were named to lead the marketing communications push and elicit consumer acquisition, which means we should see an initially higher spending period next summer. As most museums target schools, millennial parents and children, sellers should consider these among your top demographics. Authentique focuses primarily on LGBT and minority groups.
Sellers -- We should see local advertisements hit Nashville in Q1 and/or Q2 as this establishment prepares its opening. Offer print, OOH, local TV and digital space to get NMAAM in front of schools, millennial parents and young students. It has yet to spend on digital display, but it may use this channel to get the attention of local youth. Vanderbilt reportedly pledged $2 million to the company in June, according to WKRN Nashville News. Consider offering radio space, as well, especially for stations specializing in African American content.
Agency readers -- It sounds like work is wrapped up for now, but based on this exciting initial push, NMAAM should continue to make connections with agencies who can present their content effectively in the future. Keep them on your radar; consider reaching out to get on their radar. You will want to impress Dionne Lucas, marketing and communications director, with your ability to promote NMAAM through experiential efforts, based on her selection of agencies.