Envisionit Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships

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Campaign Imminent: Red Gold Tomatoes selects digital AOR

Tomato company Envisionit as its digital AOR. Their duties will begin August 2018, the start of Red Gold's FY19, and this is an expansion of duties because the two have been working together since 2016 on a project-by-project basis.

There is no word on when a new campaign will drop, but the tomato company spends the most during Q1 and Q4. Thus, reach out for dollars corresponding to those periods. Their demographic has a female and mom skew.

Since 2012, how far back iSpot goes, Red Gold only ran two spots from November 2016 to January 2017. They totaled $443,229 and played on shows with a slight female skew (see targeting right). However, since the medium hasn't returned following those three months, I think it's safe to say you shouldn't invest heavily in it.

Instead, if TV is your preferred channel, focus on spot TV. Kantar reports the medium totaled $312,646 in Q1 2018, $2.2 million in 2017 and $3.3 million in 2016.

Pathmatics reports a year-to-date (YTD) digital display spend of $197,300, an increase from the $36,900 spent in the same timeframe of 2017. So far this year, ads have been placed directly (56%) and via Exponential (36%) onto sites like filehippo.com, prevention.com, slickdeals.net, jigzone.com and osxdaily.com. Ads last year were placed direct (50%) and via Exponential (44%) onto onto sites epicurious.com, bonappetit.com, seriouseats.com, filehippo.com and osxdaily.com. Full 2017 spend was 200,000, and spend for 2016 totaled $206,400. 

They also run through print, which dropped from $241,803 to $216,457 from 2016 to 2017. Print spend in Q1 2018 totaled $105,145. 

Agency & martech opps -- reviews often follow one another, so reach out to see if you can secure work across other accounts. We are not sure who currently handles creative, media and PR.