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Energy BBDO, Inc. | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
Primary Address
225 North Michigan Avenue
15th Floor
Chicago, IL 60601

Energy BBDO, Inc. Contacts

Contacts (5/57)
Name Title State
Larry G. Chief Strategy Officer IL
Sample of Related Brands
Email: *****@*******.***
Main Phone: (312)-337-7860
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 225 North Michigan Avenue
15th Floor
Chicago, IL

Josh G. Chief Creative Officer IL
Mike R. Group Creative Director IL
Sarah B. Director, Strategy IL
Dane C. Creative Director IL

Client Relationships

Brand Service From To Media Spend
* *** Creative *
***** Creative *
***** *** Creative *
***** Creative *
****-******* Creative *

See Winmo sales intelligence in action


Gen-Z, Millennial Opps: The General launches new campaign as part of brand evolution (Score 28)

Sales Lead: 

  • The company is experiencing an ongoing brand evolution, which now includes a new brand logo, mascot, and campaign spot.
  • The campaign features Shaquille O'Neal, who has appeared in The General's work in the past.
  • The campaign also includes a spot designed for Latinx audiences.
  • It rolled out across linear and streaming TV ads and social channels.
  • The General has also started establishing more partnerships; for example, it now sponsors the NBA’s G League.
  • The company will likely:
    • Continue shifting its strategy
    • Pursue additional sponsorships
    • Ramp up spend
  • Target demographic
    • ​​​​​​​Gen-Z and millennials

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: The General has spent approximately $16m on national TV commercials YTD, down slightly (2%) from the approximately $16.3m spent by this point last year.
    • Last year: The company spent around $32.7m on this channel last year after having spent about double this, around $65.3m, in 2021.
    • 2023 ad programming: The General's 2023 commercials have targeted Gen-X watching shows such as Law & Order: Special Victims Unit, Enamorándonos, NFL Football, The People's Court, and NBA Basketball..
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: The company has allocated roughly $3.3m toward digital ads YTD, down 8% from the roughly $3.6m allocated by this point last year.
    • YTD data: Since the beginning of 2023, The General has earned ~257.2m digital impressions via YouTube (80%), Facebook (13%), Instagram (6%), and desktop display (1%) ads.
    • Last year: The company's estimated full-year 2022 spend of $8.7m increased by 26% from that of $6.9m in 2021.
  • Additional channel insights  
    • The company utilizes print, digital, local broadcast, OOH, radio, Google Ads, and online video (via Youtube Android, Youtube IOS, and ads.
    • The General sponsors podcasts such as The John Batchelor Show, The Breakfast Club, Real Ghost Stories Online, The Walton & Johnson Show, and The Grave Talks.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .