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Energy BBDO, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(312) 337-7860
Primary Address
225 North Michigan Avenue
15th Floor
Chicago, IL 60601
USA

Energy BBDO, Inc. Contacts

Contacts (5/53)
Name Title State
Josh G. Chief Creative Officer IL
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (312) 337-7860
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 225 North Michigan Avenue
15th Floor
Chicago, IL
60601
USA

Larry G. Executive Vice President & Chief Strategy Officer IL
Elise C. Account Supervisor IL
Annie M. Vice President & Director, Learning & Professional Development IL
Sarah B. Director, Strategy IL

Client Relationships


Brand Service From To Media Spend
* *** Creative *****
***** Creative ****
***** *** Creative *
***** Creative ********
****-******* Creative ****

See Winmo sales intelligence in action

WinmoEdge

Male Media Opps: Jack Daniel's hires agency partner to amplify new music marketing strategy


Amplify to support its new music strategy focused on hybrid events. The agency developed JD's last music event, the Make It Count Sessions, to help the whisky brand reach more fans and music genres. JD will continue engaging with new audience via virtual and physical gigs rather than large-scale, in-person gigs. Keep the company on your radar, seeing as this strategy shift could affect its spend and/or lead it to hire additional new agency partners.

According to iSpot, JD has spent approximately $11.3m on national TV commercials YTD, down 20% from the approximately $14.2m it had spent by this point last year. The brand ended up spending approximately $17.6m on this channel last year, down % from the approximately $22.5m it spent in 2019. JD's 2021 commercials have targeted men watching shows such as NFL Football, Yellowstone, Last Man Standing, Two and a Half Men and NBA Basketball.

So far this year, Pathmatics reports the whisky brand has allocated roughly $17.6m toward digital ads, already 3% more than the roughly $17.1m it allocated in all of 2020. In 2020, JD's estimated full-year spend ($17.1m) reached more than double that of $7.3m in 2019. The brand has earned ~1.7b digital impressions YTD via desktop video (31%), Facebook (29%), Instagram (26%), Twitter (10%), desktop display (3%) and mobile display (1%) ads. The majority of this year's desktop video ads have been placed site direct onto destinations such as youtube.com (89%), twitch.tv, cnn.com, abcnews.go.com and aol.com.

Right now, JD's targeting Gen-Z and millennials. Its target demographic also has a strong male skew. Sellers able to get its new music events in front of as many male consumers as possible should get in touch. Per Kantar data, the brand also invests in radio, OOH and local broadcast. It holds planning conversations in Q1 and buying conversations in Q4.

Agency & martech readers - As I briefly mentioned, you may be able to secure project-based work for this initiative, though Amplify may have it covered. JD also works with creative AOR Blue Chip Marketing & Communications.