DDB Chicago | Agency Profile, Contacts, AOR, Client Relationships
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DDB Chicago Contacts
|Rodrigo J.||Chief Creative Officer||IL|
Sample of Related Brands
|Milo C.||Chief Strategy Officer||IL|
|Bart C.||Creative Director||IL|
|Peggy W.||Director, Creative Services||IL|
|Jeff H.||Director, Creative||IL|
Male Gen-X Opps: Stellantis taps multi-cultural AOR amid rise in TV spend (Score 46)
The key is, yes, in the Ignition. Best car joke ever, hands down. Not long after tapping global media AOR Jeep. Keep an eye out for shifts in Stellantis's marketing strategy.
View recent digital, TV and podcast spend for top brands, respectively estimated by here.
The company's shift from digital to TV leads me to believe it's primarily targeting Gen-X men more than Gen-Z and millennial men right now. According to Kantar data, Stellantis also utilizes OOH media, but it may expand into additional traditional channels considering its Gen-X target demographic. Sellers able to offer relevant ad space should get in touch.
Agency & martech readers - Reviews often follow one another, so get in touch if you haven't yet done so to offer creative, digital analytics, PR and/or social media management services. To the best of our knowledge, along with Publicis and Ignition, Stellantis works with Publicis.Sapient handles Stellantis's digital.