Davis Harrison Dion Advertising | Agency Profile, Contacts, AOR, Client Relationships

See Winmo sales intelligence in action

Male Gen-X, Millennial Digital Opps: Bosch Power Tools releases fresh creative featuring Nick Offerman (Score 9)

Bailey Lauerman, which BPT named its lead creative partner earlier this year, created the campaign. 

According to Pathmatics, BPT earned 275.1m impressions YTD through desktop video ads (47%), Facebook ads (27%), Instagram ads (19%), Twitter ads (4%) and desktop display ads (2%). It placed 100% of these ads directly onto sites such as youtube.com, facebook.com, instagram.com, twitter.com and amazon.com. It spent around $2.8m on digital display ads YTD, a considerable increase from $956.3k spent in this channel during the same time period of 2021. Full-year spend increased by 50% from $1m in 2020 to $1.5m in 2021. 

Sellers-- BPT targets Gen-X and millennial men through digital display ads. The company started increasing spend last year, but it has really started ramping spend up so far this year. BPT has already spent more in this channel YTD than it did for full-year 2020 and 2021. I only expect to see spend continue to rise, considering it just launched a new campaign. Sellers should start contacting BPT's DMs soon to offer last-minute campaign ad space to score some of these extra ad dollars. 

Agency & martech readers-- BPT currently works with Bailey Lauerman (creative AOR), Switch (creative, media planning & experiential). Remember, BPT picked up Bailey Lauerman earlier this year, and agency reviews commonly follow one another. Get in touch to see if this company needs any more assistance.