Current Global | Agency Profile, Contacts, AOR, Client Relationships

See Winmo sales intelligence in action

Female Millennial, Gen-Z Digital Opps: P.volve taps marketing leaders (Score 73)

Sales lead: Reach out to this company offering ad space & agency assistance. 

• P.volve recently appointed Karina Kogan as strategic advisor and fractional CMO.
  • Kogan brings industry experience from her time leading marketing at Peloton and Oura. 
  • She is responsible for brand strategy, go-to-market planning, and growth. 
• The company also named Katie Rosholt its first-ever marketing SVP late last year. 
  • Rosholt joined from Vital Proteins, where she served as global marketing VP. 

**Kogan is not a direct employee of P.volve; therefore, we are unable to confirm her contact information. Please reach out to the company's other DMs.**

P.volve's target demographic: Gen-Z & millennial women

The company will likely:

• Return to higher digital ad spending
• Diversify digital ad placement
• Build out its agency roster 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

• YTD spend: P.volve spent about $117.9k on digital display ads YTD, down 64% from $331.6k spent in this channel during the same time period in 2022. 
• YTD data: 15.7m impressions via Facebook (71%) and Instagram (29%). 
• 2021-2022 spend: Full-year spend increased by 76% from $522.4k in 2021 to $918.6k in 2022. 
• Ad location: It placed 100% of these ads directly onto facebook.com and instagram.com. 

Agency analysis:

• Opportunity: Reach out offering creative, media, digital, or social media services. 
• Current roster: 
  • Current Global: PR

Insight Sources: Digital spend insights estimated by Pathmatics.