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Critical Mass, Inc. | Agency Profile, Contacts, AOR, Client Relationships

Service: interactive specialty

Main Telephone
(312) 288-2500
Primary Address
225 North Michigan Avenue
Suite 2050
Chicago, IL 60601

Critical Mass, Inc. Contacts

Contacts (5/17)
Name Title State
John M. Chief Operating Officer IL
Sample of Related Brands
Email: *****@*******.***
Main Phone: (312) 288-2500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 225 North Michigan Avenue
Suite 2050
Chicago, IL

Valerie C. Global Chief Creative Director IL
Diane H. Executive Vice President, Business Development IL
Lisa P. Executive Vice President, Strategy IL
Stacia P. Executive Vice President & Client Partner IL

Client Relationships

Brand Service From To Media Spend
********* ****** Digital 2015 present *******
*** ** ***** *******, *** Digital, Social 2016 present ********
****** ********** Media Buying, Media Planning 2019 present ******
******** *** ****** Creative, Digital 2019 present *
******** Creative, Digital, Social 2009 present ********

See Winmo sales intelligence in action


Campaign Imminent: DePaul University taps new media AOR

After a review, "Here, We Do" campaign, which marked the university's first major marketing initiative since 2011. 

In February, DePaul also hired associate campaign management director Katherine Hapeman, who previously served as Northwestern University's assistant research and development director.

Sellers should expect spend to spike this summer and during the upcoming school year's back-to-school period. DePaul's target demographic consists highly of local community and business leaders, along with potential undergraduate and graduate students (millennials and Gen-Z). Per Kantar, it typically uses digital, TV, outdoor, print, sponsorship and social.

According to iSpot, a YTD national TV spend of $111,433 has targeted men (see chart right). Its TV spend primarily spikes during Q1 and Q4, and its 2018 spend increased to $257,449 from that of $191,541 in 2017.

Within the past 12 months, Adbeat reports that the company has spent $1.1 million on digital display placed mostly through Taboola (57%), Google (27%) and TribalFusion (14%) onto site destinations such as,,, and Since DePaul spent $400,000 during the year prior, expect spend to continue rising.

Agency & martech readers -- while reviews normally follow one another, DePaul seems content with its current creative shop, which hasn't hit average agency tenure (3 to 4 years). Prospect elsewhere.