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Burrell Communications Group, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(312) 297-9600
Primary Address
233 North Michigan Avenue
29th Floor
Chicago, IL 60601
USA

Burrell Communications Group, Inc. Contacts

Contacts (5/36)
Name Title State
Khari S. Chief Creative Officer IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 297-9600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 233 North Michigan Avenue
29th Floor
Chicago, IL
60601
USA

Mike M. Executive Vice President & Chief Financial Officer IL
McGhee W. Co-Chief Executive Officer IL
Fay F. Co-Chief Executive Officer IL
Debra L. Associate Media Director IL

Client Relationships


Brand Service From To Media Spend
****** Multicultural ****
**** & ********* Multicultural ********
****** ******** Multicultural *******
***** Multicultural *
********'* Public Relations, Multicultural *********

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: McDonald's taps new AOR, opens new pilot on-the-go restaurant (Score 42)


Sales Lead: 

  • The agency now handles the company's US Black consumer market PR strategy, which encompasses earned media, influencer engagement, cultural insights, brand-building efforts, communications-led program planning, and event services.
  • Egami will specifically focus on helping McDonald's better engage Gen-Z and other core audiences.
  • Burrell Communications, McDonald's previous Black consumer market PR AOR, will continue working with the company, though PR work has shifted to Egami.
  • Per senior global brand communications director Molly McKenna Jandrain, the company is particularly focused on driving meaningful storytelling initiatives.
  • McDonald's is also experimenting with a new on-the-go format with a pilot restaurant.
    • The new location will have an order-ahead lane, an updated app, a food and beverage conveyer, and a new kitchen format, all reportedly designed to streamline operations.
    • McDonald's Q3 US digital business boasted more than 25m active app customers, largely via its rewards program.
      • CEO Chris Kempczinski called it "one of our highest delivery sales quarters ever in the US."
    • Now, the company is expanding the digital rush to its store design.
  • Additional test on-the-go restaurants will continue evolving throughout the coming months.
  • The company will likely:
    • Ramp up promotional material supporting the new on-the-go restaurant as well as the loyalty program
    • Keep increasing digital spend
  • Target demographic
    • Gen-Z and millennial parents
    • Male skew

Recent hires:

  • ​​​​​​​In November 2022, McDonald's selected Anne Enright as its new senior global media director.

Additional spending insights:

Additional agency insights:

Insight Sources: Broadcast insights estimated by Podchaser.