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Agency & Martech Opps: Qualcomm seeking PR AOR to drive growth (Score 43)

Mobile chip company PR AOR for its North American business to build brand awareness and support B2B growth into new markets such as Mobile, IOT, Auto, Networking and Compute.

BCW won the company's product last year from incumbent Weber Shandwick. BCW also handles public affairs.

The account is worth roughly seven figures per year. Focus pitches on your expertise in product experience, trade show crisis communications, strategic counsel, project management, media and influencer relations, B2B communications and executive thought leadership. Additionally, focus on differentiating Qualcomm from competitors like Sony, Nintendo and China's UNISOC. Qualcomm expects a decision to be made the week of Sept 23. Per its last earnings call, it's focusing heavily on its 5G product launches.

The company's spend typically spikes during Q1 and Q3, and it tends to invest in broadcast, digital, outdoor and print media, per Kantar. Qualcomm's total 2018 spend declined to $3.6 million from that of $8.8 million in 2017.

According to iSpot, the company's total 2018 TV spend of $417,224 was allocated during H1 and targeted various sports-oriented audiences (see targeting right). Full 2017 spend totaled $959,853.

Within the past year, Adbeat reports that Qualcomm has spent $2 million on digital display ads placed primarily site direct (80%) onto site destinations including youtube.com, cnet.com, thehill.com, mashable.com and washingtonpost.com. During the past 24 months, its spend has totaled $7.2 million.

Agency & martech readers - considering how often other reviews follow PR hires, keep Qualcomm on your radar for potential creative, digital and/or media work after this review concludes.