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Arcalea LLC | Agency Profile, Contacts, AOR, Client Relationships

Service: boutique search marketing agency

Main Telephone
(312) 248-4272
Primary Address
73 West Monroe
Chicago, IL 60603

Arcalea LLC Contacts

Contacts (2)
Name Title State
Michael S. Founder & Chief Executive Officer IL
Sample of Related Brands
Email: *****@*******.***
Main Phone: (312) 248-4272
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 73 West Monroe

Chicago, IL

Rachel K. Managing Partner & Vice President, Partner Success IL

Client Relationships

Brand Service From To Media Spend
***************** Digital *

See Winmo sales intelligence in action


Pet Parents eCommerce Opps: Feeders Supply Co hires CMO, increases digital display ad spend (Score 74)

 found its first CMO in May 2020 in Dan Dipiazzo. Dipiazzo also serves as a digital marketing communications master's degree program instructor at WV University, and his last marketing position was as marketing VP for SeaWorld from 2017-2018.

This shift comes not long after Feeders hired CEO Brannon Dixon in October 2019; Dixon came from Thiesen's Home Farm Auto, where he served as president.

Adbeat reports out of the $82.2k the company spent on digital display ads since May 2018, $78.6k (96%) was spent after May 2019. It placed 67% of these ads site direct onto It placed 33% of these ads programmatically though Google Display Network onto sites such as,,, and 

Feeders responded to the global pandemic by offering home delivery and curbside pickup services. The company has also reportedly saved over 72k pet lives via its rescue partnerships, which will appeal to cause-minded Gen-Z and millennial pet parents. The serious increase in digital display ad spend leads us to believe this audience is Feeders's main target demographic right now; thus, you should also consider securing paid social, OTT and/or podcast ad space. Once people start going to visit retail stores more often again, you'll also benefit from offering local ad space around Feeders's locations.

Agency & martech readers - You certainly should reach out for potential work under the company's new CMO; your competition will include November 2018.