Arcalea LLC | Agency Profile, Contacts, AOR, Client Relationships
Service: boutique search marketing agency
- Main Telephone
- (312) 248-4272
Arcalea LLC Contacts
|Michael S.||Founder & Chief Executive Officer||IL|
Sample of Related Brands
Pet Parents eCommerce Opps: Feeders Supply Co hires CMO, increases digital display ad spend (Score 74)
found its first CMO in May 2020 in Dan Dipiazzo. Dipiazzo also serves as a digital marketing communications master's degree program instructor at WV University, and his last marketing position was as marketing VP for SeaWorld from 2017-2018.
This shift comes not long after Feeders hired CEO Brannon Dixon in October 2019; Dixon came from Thiesen's Home Farm Auto, where he served as president.
Adbeat reports out of the $82.2k the company spent on digital display ads since May 2018, $78.6k (96%) was spent after May 2019. It placed 67% of these ads site direct onto lex18.com. It placed 33% of these ads programmatically though Google Display Network onto sites such as lex18.com, reference.com, city-data.com, medicalnewstoday.com and theroot.com.
Feeders responded to the global pandemic by offering home delivery and curbside pickup services. The company has also reportedly saved over 72k pet lives via its rescue partnerships, which will appeal to cause-minded Gen-Z and millennial pet parents. The serious increase in digital display ad spend leads us to believe this audience is Feeders's main target demographic right now; thus, you should also consider securing paid social, OTT and/or podcast ad space. Once people start going to visit retail stores more often again, you'll also benefit from offering local ad space around Feeders's locations.
Agency & martech readers - You certainly should reach out for potential work under the company's new CMO; your competition will include November 2018.