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Arc Worldwide | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(312) 220-3200
Primary Address
35 West Wacker Drive
15th Floor
Chicago, IL 60601-4884
USA

Arc Worldwide Contacts

Contacts (5/33)
Name Title State
Soche P. Chief Executive Officer - North America IL
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (312) 220-3200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 35 West Wacker Drive
15th Floor
Chicago, IL
60601-4884
USA

Elizabeth H. Chief Strategy Officer IL
Mackenzie C. Art Director IL
Danielli A. Strategy Director IL
Lauren R. Account Director IL

Client Relationships


Brand Service From To Media Spend
**** **** Creative *******
**** **** Creative *
***** Creative ******
***** ******* Creative ******
***** ***** Creative ********

See Winmo sales intelligence in action

WinmoEdge

Campaign Imminent: Dunkin' taps creative AOR after promoting CMO (Score 79)


Sales Lead: 

  • This shift seems to have replaced Anomaly, Dunkin's incumbent creative AOR since November 2021.
  • The shift also isn't a total Anomaly (you're welcome); we predicted an agency review would follow Dunkin's RockOrange.
    • McVicar Nelson is particularly focused on helping Dunkin' reach younger consumers via strategies such as emphasizing iced beverages.
    • Since joining the company over a decade ago, she has also helped grow the company's social media presence.
      • For example, she's raised its TikTok viewership to over 3.1m followers, partly thanks to a successful campaign with TikTok influencer Charli D'Amelio.
  • The company will likely:
    • Continue focusing on digital/paid social channels to reach younger audiences
    • Seek additional influencer and sponsorship opportunities
    • Sharply increase spend in Q2-Q3 to promote its iced beverages during the hot summer months
    • Return to heavier digital ad spend
    • Seek additional new agency partners
  • Target demographic
    • Gen-Z: Podcast and paid social channels such as TikTok
    • Gen-X: National TV, OOH, radio, print, and local broadcast channels
    • Additional insight: Dunkin' has also started targeting Hispanic audiences more (more here).

Recent sponsorship:

  • Dunkin' also teamed up with the Charlotte Hornets with a new "GO HORNETS" donut, which will be available at participating locations around Charlotte.
  • The multi-year partnership named Dunkin' as the team's new Official Coffee.
  • It will also allow Dunkin' experiential activation opportunities since it marks the company as the presenting partner of each in-game performance by the Flight Squad, a group of "daring dunkers" that hype up Hornets fans during game timeouts alongside Super Hugo.
  • Dunkin' will also randomly distribute 40 gift cards after each performance and, at select games, present parachute drops holding a total of 50 gift cards.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: Dunkin' spent approximately $67.6m on national TV commercials last year, an 8% increase from the approximately $62.8m spent in 2021.
    • 2022 ad programming: Its 2022 commercials targeted male sports enthusiasts watching shows such as the Super Bowl LVI Pregame, NFL Football, NBA Basketball, Today 3rd Hour, and NHL Hockey.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • 2021-2022 spend: In 2022, the company allocated roughly $48.1m toward digital ads, only around half of the roughly $96.7m allocated the year prior.
    • 2022 data: Dunkin' earned ~5.7b digital impressions last year via Facebook (54%), Instagram (32%), desktop video (11%), desktop display (3%), and mobile display (1%) ads.
  • Additional channel insights  
    • The company utilizes OOH, radio, print, and local broadcast.
    • Dunkin' sponsors podcasts such as Armstrong & Getty, Adam Carolla Show, The Extreme Health Radio, The NewsWorthy, and The John Batchelor Show.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Podchaser.