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Service: full service

Main Telephone
(312) 879-0186
Primary Address
311 West Walton Street
Chicago, IL 60610
USA

AgencyEA Contacts

Contacts (5/21)
Name Title State
Gabrielle M. Co-Founder & Managing Partner IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 879-0186
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 311 West Walton Street

Chicago, IL
60610
USA

Rick C. Chief Experience Officer IL
Kelley G. Chief Operating Officer IL
Jenn W. Director, Production IL
Casey C. Art Director IL

Client Relationships


Brand Service From To Media Spend
*** & ****** *. ***** ********'* ******** ** ***** Creative *
**** *** Experiential *

See Winmo sales intelligence in action

WinmoEdge

BFY Millennial, Gen-X Opps: Clif Bar to be acquired by Mondelez (Score 70)


Clif Bar for $2.9b. Mondelez expects the deal to close in Q3 2022. The company is a huge spender, so the shift could lead Clif's spend to increase. Mondelez may also seek new agency partners for Clif.

According to iSpot, Clif has spent approximately $2.7m on national TV commercials YTD, a huge increase from the approximately $3.6k spent by this point last year. The company did not utilize this channel after this point last year, and it had spent approximately $10.2k on it in 2020. Clif's 2022 commercials have targeted Gen-X watching shows such as Good Morning America, GMA3: What You Need to Know, CBS Mornings, America's Got Talent and Today.

So far this year, Pathmatics reports the company has allocated roughly $1.2m toward digital ads, a significant decline from the roughly $7.2m allocated within the same 2021 timeframe. Clif's estimated full-year spend of $14.3m reached more than 3x that of $4.1m in 2020. The company has earned ~126.1m digital impressions YTD via desktop video/YouTube (41%), Facebook (39%), Instagram (16%), desktop display (3%) and mobile display (1%) ads.

This sharp rise in TV spend and the corresponding drop in digital spend leads me to believe Clif is primarily targeting older millennials and Gen-X right now.; it mainly targets better-for-you (BFY) consumers.

Agency & martech readers - Get in touch soon if you haven't yet done so. To the best of our knowledge, Clif hasn't hired any new agency partners since appointing CCO Shaunte Mears-Watkins Essence (media).