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9Rooftops | Agency Profile, Contacts, AOR, Client Relationships




Service: full service agency

Main Telephone
(312) 321-9000
Primary Address
325 North Lasalle Street
Suite 750
Chicago, IL 60654
USA

9Rooftops Contacts

Contacts (5)
Name Title State
Kevin M. Chief Executive Officer IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (312) 321-9000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 325 North Lasalle Street
Suite 750
Chicago, IL
60654
USA

Susan G. Vice President, Chief Growth Officer IL
Stephane A. Vice President, Group Account Director IL
Amy N. Senior Vice President, Director, Strategy IL
Matt S. Senior Vice President, Group Creative Director IL

Client Relationships


Brand Service From To Media Spend
***** **** Creative, Media Buying, Media Planning *******
***** ********** ******** Creative, Media Buying, Media Planning ******
*** Creative, Media Buying, Media Planning, Social, Digital *******
****** *** Creative, Digital, Media Buying, Media Planning, Social *
***** ******** ******** ** ******* Media Buying, Media Planning, Creative ******

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Media Opps: QDOBA hires CMO amid advertising spend decrease (Score 57)


Fast-casual Mexican chain career working her way up through PepsiCo's marketing ranks, most recently serving as marketing VP of the Frito-Lay portfolio. She will be responsible for leading the marketing team and building a brand strategy to help the company grow. Cho will have an influence over both the marketing budget and agency relationships. It also promoted media manager Chistopher Theilen to paid media strategy and growth marketing manager in August 2020. 

According to Pathmatics, Qdoba earned 713.5m impressions through Facebook ads (64%), desktop video (24%), Instagram ads (6%), desktop display (4%) and mobile video ads (1%). It placed the majority of these ads site direct (97%) onto sites such as facebook.com, youtube.com, instagram.com, packers.com and reddit.com. It placed 3% of these ads through Google AdX & AdSense onto sites such as reddit.com, fandom.com, aol.co, yahoo.com and weather.com. It spent $5.9m in this channel over the last 365 days, a significant decrease from $15.9m spent during the 365 days prior. 

Sellers-- Qdoba allocates the majority of its advertising budget to digital display ads, indicating it is targeting Gen-Z and millennial consumers. It decreased digital spend significantly over the last year, but I predict the new CMO to reverse that trend as she implements her own strategy. It also invests in local OOH ads, per Kantar. Please click here to view all locations to see where you may be able to offer OOH ad space. Sellers should get in touch with this company soon offering relevant ad space. 

Agency & martech readers-- We believe Qdoba currently works with media AOR The Many. As you know, new CMOs will commonly review their new company's agency roster, as well as outsource some marketing duties to additional shops. Reach out soon to be top-of-mind!