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ICE Factor | Agency Profile, Contacts, AOR, Client Relationships




Service: guerilla marketing

Main Telephone
(847) 844-0814
Primary Address
11 West Main Street
Suite 304
Carpentersville, IL 60110
USA

ICE Factor Contacts

Contacts (1)
Name Title State
Russ K. Chief Operating Officer IL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (847) 844-0814
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 11 West Main Street
Suite 304
Carpentersville, IL
60110
USA

Client Relationships


Brand Service From To Media Spend
**&*, ***. Experiential *

See Winmo sales intelligence in action

WinmoEdge

Male Gen-X Opps: AT&T taps new AVP amid TV spend increase (Score 16)


Sales Lead: Earlier in 2022,

  • Sinclair joined from Energy BBDO, where she was an EVP and managing director.
  • The company is likely to:
    • Increase ad spend
    • Ramp up paid social ad usage (based on Sinclair's title)
    • Conduct agency reviews down the road
  • Target demographic
    • Gen-X
      • Especially male sports enthusiasts
      • While AT&T is primarily targeting Gen-X right now via national TV and other traditional channels, a shift toward social media could signal a shift toward a younger target demographic down the road.

Additional spending insights:

Additional agency insights:

Insight Sources: Broadcast insights estimated by Kantar.