|Nick N.||Chairman Emertitus||HI|
Sample of Related Brands
|Markus S.||President & Executive Officer||HI|
|Lori K.||Media Director||HI|
|Patricia E.||Board Director||HI|
|Jo A.||Senior Copywriter||HI|
Future Possibility: Hawaii Tourism VP of marketing resigns amid marketing push (Score 41)
product development Leslie Dance has just announced her decision to resign in May (say "Haw-baii," folks) to return to her family members on the mainland. The leadership and staff of HTA are working with Dance on a transition plan to insure the uninterrupted continuation of the initiatives she has led. Dance joined the HTA at the beginning of its five-year strategic plan (2016-20), and she has successfully handled and bolstered its marketing through the campaign. The company is currently in search of a successor, but it seems CMO Jay Talwar is still with the company, so it is unlikely that changes will be sweeping.
According to a recent annual report for 2017, the company plans to continue marketing implementation to improve visitor experience with its development of strategic programs that involve PR, advertising, and an increase in marketing creatives.
While the HTA hasn't allocated any budget towards national TV advertising in the past, its 2018 partnership guideline says that it plans to do so in the fall.
Pathmatics reports a year-to-date (YTD) spend of $990,900, with digital ads placed on sites such as staradvertiser.com, tripadvisor.com, hawaii.com, thrillist.com, and nba.com. The company's total 2017 spend of $3.4 million nearly doubled that of $1.9 million in 2016.
Besides PR, with a new decision maker, the HTA may be open to other agency relationships. Its target market consists of millennials and boomers with an interest in travel and culture. Media planning is currently handled by MVNP in charge of creative work.