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MVNP | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(808) 536-0881
Primary Address
745 Fort Street
Suite 900
Honolulu, HI 96813
USA

MVNP Contacts

Contacts (5)
Name Title State
Nick N. Chairman Emertitus HI
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (808) 536-0881
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 745 Fort Street
Suite 900
Honolulu, HI
96813
USA

Markus S. President & Executive Officer HI
Lori K. Media Director HI
Patricia E. Board Director HI
Jo A. Senior Copywriter HI

Client Relationships


Brand Service From To Media Spend
****** ******* ********* Creative *

See Winmo sales intelligence in action

WinmoEdge

Future Possibility: Hawaii Tourism VP of marketing resigns amid marketing push (Score 41)


product development Leslie Dance has just announced her decision to resign in May (say "Haw-baii," folks) to return to her family members on the mainland. The leadership and staff of HTA are working with Dance on a transition plan to insure the uninterrupted continuation of the initiatives she has led. Dance joined the HTA at the beginning of its five-year strategic plan (2016-20), and she has successfully handled and bolstered its marketing through the campaign. The company is currently in search of a successor, but it seems CMO Jay Talwar is still with the company, so it is unlikely that changes will be sweeping.

According to a recent annual report for 2017, the company plans to continue marketing implementation to improve visitor experience with its development of strategic programs that involve PR, advertising, and an increase in marketing creatives.

While the HTA hasn't allocated any budget towards national TV advertising in the past, its 2018 partnership guideline says that it plans to do so in the fall.

Pathmatics reports a year-to-date (YTD) spend of $990,900, with digital ads placed on sites such as staradvertiser.com, tripadvisor.com, hawaii.com, thrillist.com, and nba.com. The company's total 2017 spend of $3.4 million nearly doubled that of $1.9 million in 2016.

Besides PR, with a new decision maker, the HTA may be open to other agency relationships. Its target market consists of millennials and boomers with an interest in travel and culture. Media planning is currently handled by MVNP in charge of creative work.

 

http://www.exhibitoronline.com/news/article.asp?ID=18193