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Source Outdoor Group | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations

Main Telephone
(770) 535-6028
Primary Address
210 Washington Street Northwest
Suite 204
Gainesville, GA 30501
USA

Source Outdoor Group Contacts

Contacts (5)
Name Title State
Aaron M. Owner GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (770) 535-6028
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 210 Washington Street Northwest
Suite 204
Gainesville, GA
30501
USA
Beckie D. Senior Graphic Designer GA
Trevor G. Graphic Designer GA
Hunter S. Public Relations Account Executive GA
Savannah M. Public Relations Account Executive GA

Client Relationships

Current Past

Brand Service From To Media Spend
***** Media Planning, Creative *
****** **** ************* Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Hobie taps AOR amid spend increases (Score 23)


Sales lead: This appointment will likely lead to higher ad spending. 

  • Source Outdoor Group as AOR in February 2023.
  • I believe the agency is providing creative, media, and PR. 

Hobie's target demographic: Male Gen-X & millennial outdoor enthusiasts 

The company will likely:

  • Continue increasing ad spend
  • Diversify ad placement
  • Experiment with additional marketing channels

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Hobie has not allocated any budget toward digital display ads so far this year. 
  • 2021-2022 spend: Full-year spend jumped from $105.7k in 2021 to $431.5k in 2022. 
  • 2022 data: 61m impressions via desktop display (91%) and mobile display (9%). 
  • Ad location: It placed 98% of these ads directly onto sites such as drudgereport.com, yahoo.com, att.yahoo.com, aol.com, and theblaze.com. It placed 2% of these ads through multiple indirect channels onto sites such as yahoo.com, drudgereport.com, att.yahoo.com, news.yahoo.com, and ebay.com. 

Agency analysis:

  • Opportunity: Reach out to see if you can offer any additional services. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Pathmatics.