Wier / Stewart Contacts
|Alex W.||Principal & Creative Director||GA|
Sample of Related Brands
Told Ya!, H1 Media Opps: TaxSlayer hires new AOR, launches new campaign ahead of tax season
After Wier / Stewart as their branding and creative AOR. Already, they created new visual branding for TaxSlayer under the tagline "Your Refund is Waiting." The new campaign will feature TV, print, radio and digital ads, which started running this month and will continue to do so throughout tax season (Jan-April).
TaxSlayer will still rely on its partnerships with sports and entertainment initiatives. In particular, the TaxSlayer Bowl takes place on Dec. 30 in Jacksonville, FL. In September, TaxSlayer expanded its partnership strategy to the Midwest in a
In addition to the new ads, TaxSlayer is making the site more user-friendly. Customers can now take a photo, scan or upload their W2 or tax return to fast-fill prior year information. They will import data from other tax providers at no cost for new customers. And, the company has a new tax package for self-employed or freelance workers that will help these workers maximize deductions.
$5 million has gone to national TV ads this year (see show targeting right), down from $5.7 million, iSpot reports.
Pathmatics reports a YTD digital spend of $4.4M. About 87% of this budget was placed direct and another 9% ran programmatically through DoubleClick Bid Manager. Their top targeted sites are espn.com, msn.com and aol.com. Full 2016 spread was $2.5M.
TaxSlayer Moxie, ATL.