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Wunderman Thompson Atlanta | Agency Profile, Contacts, AOR, Client Relationships

Service: full service / integrated

Main Telephone
Primary Address
3630 Peachtree Road Northeast
Suite 1200
Atlanta, GA 30326

Wunderman Thompson Atlanta Contacts

Contacts (5)
Name Title State
Carrie P. Chief Client Officer - North America & President - Atlanta GA
Sample of Related Brands
Email: *****@*******.***
Main Phone: (404)-365-7300
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3630 Peachtree Road Northeast
Suite 1200
Atlanta, GA

Rob P. Director, Strategy GA
Sean M. Executive Director, Account Management GA
Jared K. Executive Vice President & Executive Creative Director GA
Chris W. Head, Client Services &Global Business Lead GA

Client Relationships

Brand Service From To Media Spend
******* ******* ******** **** Creative ******
**** ***, ***. Creative ********
******* ************* *********** Creative *******
******* ******** Creative *
*****-*-**** ********, ***. Creative ******

See Winmo sales intelligence in action


Gen-X, Millennial Parents Opps: Build-A-Bear ramps up digital ad spend (Score 26)

Sales lead: Get in touch with this company's DMs for more information to see if you can score some of these extra ad dollars. 

  • Build-A-Bear (BAB) has been aggressively increasing digital ad spend over the past two years. 
  • This contributed to a 17% revenue bump YOY, per its recent Q2 2022 earnings report. 
    • 2022 H1 eCommerce sales increased by 180% compared to 2019 H1.
  • It is also producing digital content to engage consumers more effectively
    • TikTok & other social content
    • Build-A-Bear Radio
    • Honey Girls (Netflix film)

BAB's target demographic: Gen-X and millennial parents 

BAB is likely to:

  • Continue increasing digital ad spend as long as it provides a positive ROI
  • Diversify digital ad placement to find the most effective channels

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: BAB has not allocated any budget toward national TV ads so far this year. 
  • Last year: Full-year spend dropped by 65% from $350.9k in 2020 to $124.1k in 2021.
  • 2021 ad programming: It placed ads during programming such as Peppa Pig, PAW Patrol, T.O.T.S., Blaze and the Monster Machines, and Bluey

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: BAB spent approximately $20.2m on digital display ads YTD, a 57% increase from $12.9m spent in this channel during the same time period of 2021. 
  • YTD data: 2.3b impressions YTD through Facebook (52%), Instagram (32%), and desktop video (15%). 
  • Last year: Full-year spend skyrocketed from $6.1m in 2020 to $23.2m in 2021. 
  • Ad location: It placed 100% of these ads directly onto sites such as,,,, and 

Agency analysis: 

Resources: broadcast insights estimated by Pathmatics.