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Wunderman Thompson Atlanta | Agency Profile, Contacts, AOR, Client Relationships




Service: full service / integrated

Main Telephone
(404) 365-7300
Primary Address
3630 Peachtree Road Northeast
Suite 1200
Atlanta, GA 30326
USA

Wunderman Thompson Atlanta Contacts

Contacts (5/9)
Name Title State
Carrie P. President GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (404) 365-7300
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3630 Peachtree Road Northeast
Suite 1200
Atlanta, GA
30326
USA

Kim B. Executive Producer & Senior Partner GA
Jared K. Executive Vice President & Executive Creative Director GA
Christine S. Head, New Business GA
Sean M. Group Account Director GA

Client Relationships


Brand Service From To Media Spend
******* ******* ******** **** Creative 2017 present ******
******* ************* *********** AOR - creative unknown present *******
******* ******** AOR - creative 2006 present *
*****-*-**** ********, ***. creative 2014 present *******
******'* ******* AOR 2017 present *******

See Winmo sales intelligence in action

WinmoEdge

Parent & Children Opps: Build-A-Bear Workshop struggles with profit, decreases media spend


In our Mr. Teddy.

According to its Q3 earnings call, direct marketing communication with moms increased its consumer base by over 90%. Build-A-Bear tends to rely on email marketing and "entertainment initiatives," such as the new agreement with iHeartMedia for Build-A-Bear Radio. It recently began to combine entertainment and content development with companies such as Warner Music Group's Art Music, films with Sony Picture Worldwide Acquisitions and even the Hallmark Channel. I might as well link a picture of my mom to that last one. Who am I kidding--we all watch Hallmark at this time of year. These initiatives will market "retail as well as outbound licensed product sales."

Due to lower mall traffic and sales for Disney's Frozen 2, Build-A-Bear expects lower to flat revenues for Q4 2019 and Q1 2020. Its improved website should increase e-Commerce traffic to combat mall closures, hopefully leading it to its ninth consecutive quarter of growth in online sales. It still expects strong commercial revenue.

According to Adbeat, Build-A-Bear spent about $473.3k on digital display ads in the past year. Spend picked back up in mid Q4, and it was higher in Q1. This is a drastic increase from the $22.9 spent from Dec 2017 - 2018. Over half of the ads from Dec 2018 - 2019 were placed site direct ($273.3k) onto publishers such as news4jax.com ($63.9k), abc15.com, newschannel5.com, local10.com and abcactionnews.com. 

iSpot reports a much higher traditional spend for TV, likely in efforts to reach Gen X and upper-age millennial moms through children's shows (see chart). YTD, it spent $7.8 million on national TV ads, and it spent more in H1 than in H2. 

Sellers -- Get Build-A-Bear in front of mothers and children in Q1 2020 and reach out for last-minute TV space this holiday season. Merry Mission is its holiday bear model, if you were wondering.

Agency readers -- Wunderman Thompson Atlanta handles creative duties. Since the retailer is struggling, and its immediate needs are covered, you may benefit from reading elsewhere for now.