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Wunderman Thompson Atlanta | Agency Profile, Contacts, AOR, Client Relationships
Service: full service / integrated
- Main Telephone
- (404)-365-7300
Primary Address
3630 Peachtree Road Northeast
Suite 1200
Atlanta,
GA
30326
USA
Wunderman Thompson Atlanta Contacts
Contacts (5)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Carrie P. | Chief Client Officer - North America & President - Atlanta | GA | ||||||||||||
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| Rob P. | Director, Strategy | GA | ||||||||||||
| Sean M. | Executive Director, Account Management | GA | ||||||||||||
| Jared K. | Executive Vice President & Executive Creative Director | GA | ||||||||||||
| Chris W. | Head, Client Services &Global Business Lead | GA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Gen-X, Millennial Parents Opps: Build-A-Bear ramps up digital ad spend (Score 26)
Sales lead: Get in touch with this company's DMs for more information to see if you can score some of
these extra ad dollars.
- Build-A-Bear (BAB) has been aggressively increasing digital ad spend over the past two years.
- This contributed to a 17% revenue bump YOY, per its recent Q2 2022 earnings report.
- 2022 H1 eCommerce sales increased by 180% compared to 2019 H1.
- It is also producing digital content to engage consumers more effectively
- TikTok & other social content
- Build-A-Bear Radio
- Honey Girls (Netflix film)
BAB's target demographic: Gen-X and millennial parents
BAB is likely to:
- Continue increasing digital ad spend as long as it provides a positive ROI
- Diversify digital ad placement to find the most effective channels
Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: BAB has not allocated any budget toward national TV ads so far this year.
- Last year: Full-year spend dropped by 65% from $350.9k in 2020 to $124.1k in 2021.
- 2021 ad programming: It placed ads during programming such as Peppa Pig, PAW Patrol, T.O.T.S., Blaze and the Monster Machines, and Bluey.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: BAB spent approximately $20.2m on digital display ads YTD, a 57% increase from $12.9m spent in this channel during the same time period of 2021.
- YTD data: 2.3b impressions YTD through Facebook (52%), Instagram (32%), and desktop video (15%).
- Last year: Full-year spend skyrocketed from $6.1m in 2020 to $23.2m in 2021.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, twitter.com, and bhaskar.com.
Agency analysis:
- BAB tapped Deloitte Digital earlier this year, so it may be seeking additional agency assistance.
- Current agency roster:
- Wunderman Thompson Atlanta: creative AOR
- Universal McCann: media AOR
- Deloitte Digital: digital
Resources: broadcast insights estimated by Pathmatics.