Wunderman Thompson Atlanta | Agency Profile, Contacts, AOR, Client Relationships
Service: full service / integrated
- Main Telephone
Wunderman Thompson Atlanta Contacts
|Carrie P.||Chief Client Officer - North America & President - Atlanta||GA|
Sample of Related Brands
|Sean M.||Group Account Director||GA|
|Rob P.||Director, Strategy||GA|
|Jared K.||Executive Vice President & Executive Creative Director||GA|
|Chris W.||Head, Client Services &Global Business Lead||GA|
Gen-X Opps: Church's Chicken taps VP amid significant TV spend increase (Score 18)
As Celebrity Cruises, Lezcano will now lead Church's calendar planning, product promotions, media, field marketing, consumer PR and US marketing communications efforts.
**We are still working on confirming Lezcano's email & will update as we learn more**
Since the beginning of 2021, iSpot reports Church's has spent approximately $336.6k on national TV commercials, already 93% of the approximately $363.1k it spent in all of 2020. The company ended up spending approximately $374.9k on this channel in 2019. Church's 2021 commercials have targeted Gen-X watching shows such as Judge Judy, Dr. Phil, Daily Blast Live, Diners, Drive-Ins and Dives and The Goldbergs.
According to Pathmatics, the chain has allocated roughly $1.8m toward digital ads YTD, up 29% from the roughly $1.4m it allocated within the same 2020 timeframe. Church's estimated full-year spend of 2020, $2.3m, reached around 3x than that of $756.3k in 2019. So far this year, it has earned ~224.7m digital impressions via Instagram (68%), Facebook (25%) and YouTube (6%) ads.
As you can tell, Church's spend for both of these channels is poised to increase YOY in 2021 from that of 2020. Right now, the company is primarily targeting Gen-Z via paid social and YouTube ads and Gen-X via TV. However, since Church's YTD TV spend has increased so much more than its digital spend has, I expect it's primarily targeting Gen-X for now. Kantar data reports Church's also invests in OOH, radio and local broadcast.
Agency & martech readers - Agency reviews down the road are possible as a result of this hire; keep Church's on your radar for work down the road. Right now, the company's roster includes media AOR T3 GA. Church's primarily works with shops headquartered in the SE, so readers in this region, especially in GA or FL, will have an advantage here.