Back to All Agencies

Weber Shandwick | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations, full service

Main Telephone
(404) 266-7500
Primary Address
944 Brady Avenue Northwest
Atlanta, GA 30318
USA

Weber Shandwick Contacts

Contacts (5)
Name Title State
Carrie P. Chief Financial Officer - Fitzgerald & Company GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (404) 266-7500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 944 Brady Avenue Northwest

Atlanta, GA
30318
USA

Amy M. Vice President, Earned Media, Influencer Marketing & Content Creation GA
John H. Director GA
Rachel C. Account Director GA
Melissa G. Executive Vice President & General Manager GA

See Winmo sales intelligence in action

WinmoEdge

Millennial Media Opps: Pop-Tarts plans its first-ever Super Bowl ad


MRY developed the 30-second spot, which will air right before the two-minute warning in the game's first half. According to senior marketing director Philipp Schaffer, this will allow Pop-Tarts to reach a "massive audience."

Recent Pop-Tarts sales have been bolstered  by its new, smaller "Bites" snack-sized version, which launched in Q1 2018.

According to iSpot, YTD national TV spend of $46.6 million has advertised Pop-Tarts to younger audiences (see targeting right). This reflects a 19% increase from the $39 million spent in the same 2018 timeframe; full 2018 spend dropped slightly to $43.6 million from $44 million in 2017.

Adbeat reports that digital display ad spend hasn't been allocated for this specific brand since July 2018; before that point, it had spent $1.2 million on adverts placed primarily programmatically via Google ($1.1 million) on sites such as myrecipes.com ($83,500), seriouseats.com, cookingpanda.com, cafedelites.com and keyingredient.com.

Sellers should reach out soon for last-minute ad revenue. Kellogg tends to target parents, especially health-minded millennials. Per Kantar, the company also utilizes OOH, print, social, experiential and radio channels; its spend typically spikes during H2.

Agency & martech readers - Weber Shandwick. Neither of these relationships seems to have shifted under Gail Horwood, Kellogg's relatively-new CMO, so reach out if you haven't yet.

Read Edge's latest take on parent company Kellogg here.