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OMD Atlanta | Agency Profile, Contacts, AOR, Client Relationships




Service: media specialty

Main Telephone
(404) 443-6800
Primary Address
3500 Lenox Road
Suite 1200
Atlanta, GA 30326
USA

OMD Atlanta Contacts

Contacts (5/10)
Name Title State
Robin J. Group Director GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (404) 443-6800
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3500 Lenox Road
Suite 1200
Atlanta, GA
30326
USA

RJ D. Executive Director, Client Leadership GA
Sarah M. Media Director GA
Shelby L. Associate Director, Integrated Media Planning GA
Margaret N. Senior Media Buyer GA

Client Relationships


Brand Service From To Media Spend
******* **** Media Buying, Media Planning *
******* ******* **** * Media Buying, Media Planning *
******* ******* **** * Media Buying, Media Planning *
******* ******* *********** Media Buying, Media Planning *
******* ******* ******* * Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Home Depot promotes marketing VPs amid significant spend increases (Score 64)


Sales Lead: Melanie Babcock became the Retail Media+ and monetization VP at

  • Babcock joined the company in December 2013 and was most recently its integrated media VP.
  • She will now focus on providing improved supplier experiences and driving new sources of ad revenue, sales, and profitability.
  • She helped launch HD's Retail Media+ in 2019 and will continue working to support the platform.​
  • Allison Kolber succeeded Babcock as HD's integrated media VP, effective March 2023, after having served as the company's senior media channels director.
  • The company will likely:
  • Target demographic
    • Gen-Z, millennial, and Gen-X consumers
      • Especially female DIY-ers
    • Male contractors

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, HD has spent approximately $33.5m on national TV commercials, 31% more than the approximately $25.5m spent within the same 2022 timeframe.
    • Last year: In 2022, the company spent around $146.2m on this channel, down 10% from when it spent around $162.6m in 2021.
    • 2023 ad programming: HD's 2023 commercials have unsurprisingly targeted male sports enthusiasts watching shows such as NFL Football, College Football, NBA Basketball, Family Feud, and My Lottery Dream Home.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: The retailer has allocated roughly $73m toward digital ads YTD, almost double the roughly $40.1m allocated by this point last year.
    • YTD data: Since the beginning of 2023, HD has earned ~9.6b digital impressions via Facebook (72%), Instagram (23%), desktop display (3%), and YouTube (2%) ads.
    • Last year: In 2022, the company's estimated full-year spend increased by 24% to $239.1m from that of $192.8m in 2021.
  • Additional channel insights  
    • The company utilizes print, OOH, radio, local broadcast, digital, Google Ads, Facebook, Instagram, Twitter, TikTok (though barely), and online video (primarily via Youtube IOS and Youtube.com) ads.
    • HD sponsors podcasts such as The Glenn Beck Program, NPR News Now, Conan O'Brien Needs A Friend, the Adam Carolla Show, and The Jordan B. Peterson Podcast.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .