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OMD Atlanta | Agency Profile, Contacts, AOR, Client Relationships




Service: media specialty

Main Telephone
(404) 443-6800
Primary Address
3500 Lenox Road
Suite 1200
Atlanta, GA 30326
USA

OMD Atlanta Contacts

Contacts (5/7)
Name Title State
Robin J. Group Director GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (404) 443-6800
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3500 Lenox Road
Suite 1200
Atlanta, GA
30326
USA

Stephen W. Manager, Integrated Media Planning GA
Leigh C. Supervisor GA
Margaret N. Senior Media Buyer GA
Julie W. Senior Media Buyer GA

Client Relationships


Brand Service From To Media Spend
******* **** media buying & planning 2006 present *
******* ******* **** * media buying & planning 2006 present *
******* ******* **** * media buying & planning 2006 present *
******* ******* *********** media buying & planning 2006 present *******
******* ******* ******* * media buying & planning 2006 present *

See Winmo sales intelligence in action

WinmoEdge

Parents Opps: Sparkle launches sparkling-clean new campaign


To encourage consumers to spend less on daily messes, Cutwater to release a new campaign. Titled "Make the Bright Choice," the campaign uses a newly-restyled Sparkle Fairy to speak to the resourcefulness of sensible shoppers in a fun and innovative way. One TV spot, "Gourmet Chicken Nuggets," has launched, and another, "Paper Clip," will debut in May, both of which will air on TV and digital channels.

G-P's top spending period per Kantar is usually Q2-Q3, so sellers should reach out then to secure revenue. Those with high engagement among parents, especially female home decision makers, will have an edge.

According to iSpot, Sparkle has spent over $4.5 on the campaign so far this year, targeting shows including American Idol, Elton John: I'm Still Standing - A Grammy Salute, Major Crimes, Marvel's Agents of S.H.I.E.l.D., and Law & Order: Special Victims Unit (see targeting right). The brand spent roughly $10.8 million in 2017, a significant drop from its total 2016 TV spend of $18.7 million.

Pathmatics reports that Sparkle has spent $309,200 on digital display ads YTD, all of which were placed direct on sites such as walmart.com, amazon.gom, mnn.com, and dptreview.com. Its total 2017 spend of $1.4 million was a serious increase from $216,700 in 2016.

Sparkle works with Zenith Media for media buying and planning.