Back to All Agencies

OMD Atlanta | Agency Profile, Contacts, AOR, Client Relationships




Service: media specialty

Main Telephone
(404) 443-6800
Primary Address
3500 Lenox Road
Suite 1200
Atlanta, GA 30326
USA

OMD Atlanta Contacts

Contacts (5/10)
Name Title State
Sarah M. Media Director GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (404) 443-6800
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3500 Lenox Road
Suite 1200
Atlanta, GA
30326
USA

Shelby L. Associate Director, Integrated Media Planning GA
Robin J. Group Director GA
RJ D. Executive Director, Client Leadership GA
Douglas C. Manager, Digital Investment & Activation GA

Client Relationships


Brand Service From To Media Spend
******* **** Media Buying, Media Planning *
******* ******* **** * Media Buying, Media Planning *
******* ******* **** * Media Buying, Media Planning *
******* ******* *********** Media Buying, Media Planning *
******* ******* ******* * Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Media Opps: The Home Depot taps marketing chief amid spend increases (Score 54)


Sales lead: Get in touch soon to secure top priority with the new CMO.

  • The Home Depot (HD) hired Molly Battin as SVP and CMO, effective October 3rd, 2022.
  • Battin most recently served as SVP of global brand marketing at Delta Air Lines.
  • She replaces Adolfo Villagomez, who departed in May for Progress Residential, where he is the CEO.

**Battin does not officially begin until a later date; therefore, we are unable to confirm her email address at this time.**

HD's target demographic: Gen-X and millennial do-it-yourselfers

HD is likely to:

  • Revise marketing strategy
  • Review the current agency roster
  • Hire additional agency assistance (PR/communication)

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: HD spent close to $74.3m on national TV ads YTD, a 14% decrease from $86.7m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend increased by 15% from $137.2m in 2020 to $157.5m in 2021. 
  • 2022 ad programming: It placed ads during programming such as NFL Football, Law & Order: Special Victims Unit, The King of Queens, Friends, and Family Feud

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: HD spent around $144.7m on digital display ads YTD, a 15% increase from $125.9m spent in this channel during the same time period of 2021. 
  • YTD data: 18.8b impressions via Facebook (69%), Instagram (22%), desktop video (4%), desktop display (4%), and Twitter (1%).
  • Last year: Full-year spend increased by 13% from $170.8m in 2020 to $193.7m in 2021. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, twitter.com, and yahoo.com. It placed 1% through multiple indirect channels onto sites such as yahoo.com, nextdoor.com, realtor.com, finance.yahoo.com, and fandom.com. 

Additional channel insights  

  • HD also invests in OOH, print, radio, and local broadcast TV ads. 

Current agency roster:

Insight Sources: Broadcast insights estimated by Kantar.