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Ketchum South | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations, full service

Main Telephone
(404) 879-9000
Primary Address
3500 Lenox Road
Suite 1900
Atlanta, GA 30326
USA

Ketchum South Contacts

Contacts (5)
Name Title State
Hilary H. Partner & Managing Director, Global Practices GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (404) 879-9000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3500 Lenox Road
Suite 1900
Atlanta, GA
30326
USA

Chris D. Senior Vice President, Marketing GA
Marissa K. Vice President & Senior Media Specialist GA
Kristin C. Managing Account Supervisor GA
Lauren B. Managing Director, Employee Communications & Engagement GA

Client Relationships


Brand Service From To Media Spend
*-******, ***. Public Relations 2008 present ********
******* ***** ******* public relations 2001 present *
********* ************ ********, ***. AOR - creative 2012 present *****
*** ****** ******* public relations, social unknown present ********

See Winmo sales intelligence in action

WinmoEdge

Female Gen-Z Opps: 7-Eleven launches $70m campaign


360i NY, "Take it to Eleven" will be backed by a budget of over $70m. Overall, 7-Eleven has reportedly more than doubled its marketing investment in 2021.

According to iSpot, this campaign marks the first time the company has invested in national TV since Q3 2020. So far, 7-Eleven has spent approximately $107.9k on this campaign; by this point last year, the company hadn't invested in this channel at all. 7-Eleven ended up spending approximately $101.6k on this channel, 4x the approximately $25.8k it spent in 2019. The company's new campaign has targeted a female-skewed audience with targeted shows such as Wheel of Fortune, Jeopardy!, Judge Judy, Last Man Standing and The Real.

YTD, Pathmatics reports 7-Eleven has allocated roughly $2.6m toward digital ads, more than double the roughly $1.1m it had allocated by this point last year. The company's estimated full-year 2020 spend of $5.3m only reached around a quarter of that of $21.9m  in 2019. 7-Eleven has earned ~373.7m digital impressions since the beginning of 2021 via Instagram (49%), desktop video (26%), Facebook (15%), mobile display (5%) and desktop display (4%) ads. Most of this year's desktop video ads have been placed onto youtube.com (46%) and twitch.tv (43%).

Remember, 7-Eleven's new campaign will be supported by a notable advertising budget, so the increases in spend will continue throughout 2021. Its spend for TV and digital dropped YOY in 2020 but are already picking up serious speed this year. The company's reliance on Instagram, YouTube, Twitch and Facebook advertising show that it's primarily targeting Gen-Z right now. Thus, 7-Eleven may start investing in OTT and/or podcast ads as well. As you know by now, its TV commercials particularly target women. The company has also been ramping up its efforts to reach Hispanic audiences. It's also investing in localized ad space by hiring local muralists to support and attract local communities with custom art. Right now, 7-Eleven also utilizes OOH, print (newspapers), radio and local broadcast, per Kantar data.

Agency & martech readers - It's been so long since the company Ketchum GA.