Hothouse | Agency Profile, Contacts, AOR, Client Relationships
- Main Telephone
- (404) 223-5100
|Jon K.||President & Chief Executive Officer||GA|
Sample of Related Brands
|Dale B.||Executive Creative Director||GA|
|Mike K.||Director, Operations & Technology||GA|
|Winona C.||Director, Operations & Human Resources Manager||GA|
|Stephen W.||Vice President & Group Account Director||GA|
Campaign Imminent: Furniture rental service CORT taps creative AOR amid digital display dip (Score 28)
newly-launched brand Tapdn, an Internet of Things platform for workplace optimization, and brand OpnSpace, a coworking booking app.
We don't know when a new campaign from Hothouse will drop, but sellers should reach out to stay top-of-mind. CORT's top spending periods fluctuate year-to-year. It has a consumer segment, which primarily targets urban millennials, and a B2B segment, which primarily targets event planners and office planners. You may also be able to secure local dollars near its locations.
Most of CORT's dollars go to digital, but it also does some work through spot TV, out-of-home, experiential, social media, print and radio. Print, digital and radio spend has been going down, but out-of-home and TV spend has been going up. CORT has also been increasing its cause marketing with a partnership with Shelters to Shutters.
We may see overall spend increase when CORT finds a replacement for marketing director Margaret Schwartz, who departed late 2018. We may also see spend increase for CORT's event services since it just expanded its drape service to the Midwest, Mid-Atlantic and Tri-States regions.
Adbeat reports digital display over the last 12 months totaled $82.6k and was placed primarily via Google Search Partners (79%) onto sites like ebay.com, amazon.com, localmemphis.com, overstock.com and kohls.com. This marks a decrease as ads over the last 24 months totaled $621.7k and were placed primarily via Google (75%) onto sites like amazon.com, ebay.com, slickdeals.net, livestrong.com and localmemphis.com.
Agency & martech readers -- reviews tend to follow one another, so media work may be up for grabs in the near future. Unfortunately, we don't know who you may find among your competition for that accounts. Focus pitches on differentiating CORT from competitors like Rent-a-Center, Aarons and Fernish.