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Fitzco | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (404) 504-6900
Primary Address
944 Brady Avenue Northwest
Atlanta,
GA
30318
USA
Fitzco Contacts
Contacts (5/27)
Name | Title | State | ||||||||||||
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Dave F. | Chief Executive Officer | GA | ||||||||||||
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Evan L. | Chief Executive Officer | GA | ||||||||||||
Keri P. | Executive Vice President & Chief Financial Officer | GA | ||||||||||||
Savannah B. | Associate Media Director | GA | ||||||||||||
Stephanie H. | Head, Account Management | GA |
WinmoEdge
Coca-Cola taps new CMO as agency partner taps a new account lead (Score 73)
- Moin joined (ha!) from Costa Coffee, where he served as COO fro August 2019-February 2023.
- This is actually a return for Moin, who worked at Coca-Cola from June 2011-July 2019.
- During his tenure, he held several positions; his most recent was global growth operations head.
- Moin fills the absence of incumbent CMO Melanie Boulden.
- The company will likely:
- Implement strategy shifts
- Continue increasing spend after decreasing it last year
- Seek new agency partners
- Target demographic:
- Gen-Z and millennials with a male skew
- Its print media targets both Spanish- and English-speaking audiences.
Additional recent news:
- Coca-Cola's creative agency partner, , just appointed a new exec to lead the client, effective at the end of July.
- Juan Woodbury joined the agency recently after having most recently led Dentsu Creative's global entertainment business.
- Now, he will help lead Ogilvy's 40+ employees working on the Coke business.
- With Coca-Cola, his responsibilities will include collaborating with Open X, the larger team dedicated to Coca-Cola.
- Woodbury will also specifically focus on areas such as music, music videos, and film.
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance); digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- Additional channel insights
- The company utilizes Google Ads along with print, radio, OOH, digital, local broadcast, OOH, Facebook, Instagram, Twitter, TikTok, and online video (Via Youtube Android, Youtube IOS, and Youtube.com) ads.
- Coca-Cola sponsors podcasts such as The Daily, The Glenn Beck Program, The Herd with Colin Cowherd, The Ben Shapiro Show, and The Bobby Bones Show.
Additional agency insights:
- Opportunity: If you haven't yet done so, reach out soon to be top-of-mind now that Coca-Cola has a new CMO.
- Current agency roster:
- Ogilvy: Creative agency partner
- Open X: WPP-owned creative and media AOR
- : Creative, digital, and PR AOR
- : Creative, digital, and social AOR
- : Creative AOR
- : Creative AOR
- : Digital and media buying AOR
- : Digital and social AOR
- : PR AOR
- : Creative, digital, and social agency partner
- : Creative agency partner
- : Creative agency partner
Insight Sources: Broadcast insights estimated by .