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Fitzco | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(404) 504-6900
Primary Address
944 Brady Avenue Northwest
Atlanta, GA 30318

Fitzco Contacts

Contacts (5/12)
Name Title State
Keri P. Chief Financial Officer GA
Sample of Related Brands
Email: *****@*******.***
Main Phone: (404) 504-6900
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 944 Brady Avenue Northwest

Atlanta, GA

Dave F. Chairman & Founder GA
Evan L. Chief Operating Officer GA
Michelle C. Connections Strategy Director GA
Hannah W. Group Director, Creative GA

Client Relationships

Brand Service From To Media Spend
******** *****-** *********** Creative, Digital, Social *******
******* *** ***** Creative *
****-**** Creative, Digital, Social *********
***** Creative ******
******'* ******* ****** ******* Creative *******

See Winmo sales intelligence in action


Gen-Z Media Opps: Checkers will start working with new media AOR in Q1 2021 (Score 34)

Our internal team confirmed that Media Assembly at the beginning of 2021. We expect the company's spend to shift along with this AOR shift.

This shift comes not long after Checkers appointed CEO Frances Allen in February 2020; Allen previously served in the same role at Boston Market. The company has not seemed to have replaced Scott Wakerman, its former marketing VP who departed in January 2020.

So far this year, Pathmatics estimates Checkers earned 508.8m digital impressions via Facebook (63%), Instagram (28%), desktop video (4%), desktop display (3%) and mobile video (2%) ads. YTD spend of approximately $3.9m reflects a % increase from the approximately $2.6m spent within the same 2019 timeframe. In all of 2019, the company allocated around $2.9m toward this channel, nearly half the roughly $5.3m allocated in 2018.

As you can tell from Checkers's focus on paid social advertising, its target demographic currently consists primarily of Gen-Z. Kantar data reports the drive-in restaurant chain also invests in OOH, print and local broadcast.

Agency & martech readers - Since, as you know, agency reviews often follow one another closely, reach out in the beginning of 2021 to remain top-of-mind for potential creative, digital and/or social duties, all of which Fitzco has handled since 2016.