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Edelman | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations, full service

Main Telephone
(404) 262-3000
Primary Address
1075 Peachtree Street Northeast
Suite 3100
Atlanta, GA 30309
USA

Edelman Contacts

Contacts (5/39)
Name Title State
Kaleigh C. Creative Director GA
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (404) 262-3000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1075 Peachtree Street Northeast
Suite 3100
Atlanta, GA
30309
USA

Rohan J. Creative Director GA
Sally H. Senior Art Director GA
Annie E. Creative Director GA
Diana S. Content Director GA

Client Relationships


Brand Service From To Media Spend
******* ****** *** ******* ***** Public Relations *
********* Public Relations *
********* Public Relations *
******** ****** ********, ***. Public Relations *
*.*. **** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Millennial Parents Opps: Cracker Barrel continues targeting younger families (Score 30)


Sales Lead: Per execs in its recent earnings call,

  • The company's foot traffic among its typical target demographic, 65+ consumers, has taken a hit from Covid. This audience hasn't yet returned to its pre-pandemic visit levels, so CB will likely continue focusing on younger audiences.
  • The company is primarily relying on targeted digital initiatives to reach younger families.
  • The company will likely:
    • Continue increasing digital spend
    • Seek to outsource digital analytics and/or social media management services
  • Target demographic
    • Millennial parents
      • Though CB is primarily targeting millennial parents, it's also experiencing a high amount of foot traffic among Gen-X.
    • CB's print media particularly targets Hispanic audiences.

Recent leadership shifts:

  • In July, CB also selected Jacob Kirschenbaum as its new media planning and buying manager.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, CB has spent approximately $3m on national TV commercials, down 42% from the approximately $5.2m spent by this point last year.
    • Last year: The company spent around $8.2m on this channel last year after having spent 38% more, around $13.3m, in 2020.
    • 2022 ad programming: CB's 2022 commercials have targeted Gen-X watching shows such as Chicago Fire, The Tonight Show Starring Jimmy Fallon, America's Got Talent, Below Deck Mediterranean, and The Real Housewives of Beverly Hills.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: The company has allocated roughly $4.6m toward digital ads YTD, 44% more than the roughly $3.2m allocated within the same 2021 timeframe.
    • YTD data: Since the beginning of 2022, CB has earned ~573m digital impressions via Facebook (88%), desktop video (6%), Instagram (5%), and desktop display (1%) ads.
    • Last year: In 2021, the company's estimated full-year spend of $4.9m remained flat from that of $4.9m in 2020.
  • Additional channel insights  
    • The company also utilizes OOH, radio, print (Hispanic magazines), and local broadcast.

Additional agency insights:

Insight Sources: Broadcast insights estimated by Kantar.