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Digitas | Agency Profile, Contacts, AOR, Client Relationships


Service: digital

Main Telephone
(404) 460-1010
Primary Address
384 Northyards Boulevard Northwest
Suite 480
Atlanta, GA 30313
USA

Digitas Contacts

Contacts (5/27)
Name Title State
Peter M. Chief Finance Officer GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (404) 460-1010
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 384 Northyards Boulevard Northwest
Suite 480
Atlanta, GA
30313
USA
Chelsea W. Senior Account Executive GA
Christian R. Associate Creative Director GA
Jenny C. Associate Creative Director GA
Zack H. Associate Director, Data & Analytics GA

Client Relationships

Current Past

Brand Service From To Media Spend
*********, ***. Creative, Digital *
***** ********* Media Buying, Media Planning, Programmatic *
******** ******** *********** ******** Digital *
******* Creative, Digital *
*** *********** Digital, Media Buying, Media Planning, Programmatic, Social *

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Media Opps: Norwegian Cruises announces DM shifts (Score 53)


Sales lead: These leadership changes will affect the company's marketing strategy & agency roster. 

  • Norwegian Cruises (NC) has promoted David Herrera to president, effective April 1st, 2023.
    • Herrera joined the company as chief consumer sales & marketing officer in May 2015. 
  • Adam Malone, the current consumer & trade marketing VP, will take over as CMO.
    • Malone joined the company in 2017 as senior director of customer engagement.
  • Michael Tomoleoni has been promoted to chief consumer sales officer.

NC's target demographic: Gen-Xers & millennials 

The company will likely:

  • Ramp ad spend back up
  • Experiment with new marketing channels 
  • Review the agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: NC spent $794 on national TV ads YTD, a huge decrease from $164.2k spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend plummeted from $4.5m in 2021 to $452.4k in 2022. 
  • Ad programming: It placed ads during Military Makeover. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: NC spent around $1.5m on digital display ads YTD, just 54% of the $2.8m spent in this channel during the same time period of 2022. 
  • YTD data: 174.8m impressions via Facebook (47%), desktop display (20%), YouTube (16%), desktop video (12%), Instagram (3%), and desktop display (2%). 
  • 2021-2022 spend: Full-year spend jumped from $7.8m in 2021 to $18.6m in 2022. 
  • Ad location: It placed 97% of these ads directly onto sites such as facebook.com, cruisecritic.com, youtube.com, yahoo.com, and instagram.com. It placed 3% of these ads indirectly through Display & Video 360 and Google AdX+AdSense onto sites such as yahoo.com, espn.com, ebay.com, mashable.com, and comicbookmovie.com.  

Additional channel insights  

  • Vivvix: NC also invests in OOH, print, radio, and local broadcast.

Agency analysis:

  • Opportunity: The recent DM shift may lead to agency reviews, so reach out now to be top-of-mind.
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.