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CTI Media | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning

Main Telephone
(404) 843-8717
Primary Address
6100 Lake Forest Drive
Atlanta, GA 30328
USA

CTI Media Contacts

Contacts (2)
Name Title State
Emily H. Vice President, Client Services GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (404) 843-8717
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6100 Lake Forest Drive

Atlanta, GA
30328
USA
Lori K. Senior Vice President, Media GA

See Winmo sales intelligence in action

WinmoEdge

Male Gen-Z, Millennial Opps: Hooters appoints creative AOR (Score 61)


Sales lead: Reach out to offer ad space & inquire about other agency opportunities. 

  • Firehouse its creative AOR in April 2023.
  • The agency is responsible for helping Hooters reach a younger audience. 
  • It will also manage national TV, digital video, audio, social, and OOH marketing. 
  • The first creative work is scheduled to launch in late summer or fall. 
  • This replaces incumbent AOR Morrison, which won the account in 2015. 

Hooters' target demographic: Gen-Z & millennial men

The company will likely:

  • Ramp up ad spend
  • Release fresh creative/launch a campaign (scheduled for H2)
  • Make additional agency changes

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Hooters has not allocated any budget toward national TV ads since 2021. 
  • 2021 spend: The chain spent around $29.6k in this channel in 2021. 
  • Ad programming: It placed ads during programming such as MLB Baseball, The Herd with Colin Cowherd, Speak for Yourself, NCIS: New Orleans, and Supernatural. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Hooters spent around $198.8k on digital display ads YTD, a 21% decrease from $251.3k spent in this channel during the same time period of 2022. 
  • YTD data: 19.4m impressions via desktop display (45%), Facebook (32%), mobile display (19%), and Instagram (4%). 
  • 2021-2022 spend: Full-year spend increased by 23% from $682.4k in 2021 to $841.2k in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as espn.com, facebook.com, joebucsfan.com, wgntv.com, and instagram.com. 

Additional channel insights  

  • Vivvix: Hooters also invests in OOH, print, radio, and local broadcast. 

Agency analysis:

  • Opportunity: Agency reviews tend to follow one another, so reach out to be top-of-mind.
  • Current roster:

Insight Sources: Broadcast insights estimated by Vivvix.