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Blue Sky | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(404) 876-0202
Primary Address
950 Joseph E. Lowery Boulevard
Suite 30
Atlanta, GA 30318
USA

Blue Sky Contacts

Contacts (2)
Name Title State
Rob F. President GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (404) 876-0202
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 950 Joseph E. Lowery Boulevard
Suite 30
Atlanta, GA
30318
USA

Charlie L. Vice President & Director, Media GA

Client Relationships


Brand Service From To Media Spend
*****-***-* ***** **** Creative *
*** *****, *** Creative, Media Buying, Media Planning ******
******* ********** ** ******** *********** Creative, Media Planning, Media Buying *
********* ******** Creative, Media Buying, Media Planning *******

See Winmo sales intelligence in action

WinmoEdge

Gen-Z Opps: Georgia Tourism launches campaign amid surge in Facebook ad spend


To get Georgia on your mind, Blue Sky, "Ready, Set, Georgia" includes a variety of digital and print media and promotes various coastal, city and small-town areas. Blue Sky also made the cover of a new travel guide. The state has mostly reopened after the pandemic and has had great success with vaccinations, making it a relatively safe travel destination.

So far this year, Pathmatics reports GT has spent roughly $58.2k on digital ads, over 4x the roughly $12.5k it spent within the sam 2020 timeframe. The organization's estimated full-year 2020 spend understandably dropped by 22% to $135.1k from that of $173.3k in 2019. GT has earned around 7.9m digital impressions YTD via Facebook (93%), desktop display (5%) and desktop video (1%) ads.

Of course, this new campaign has a multi-million budget, so spend will continue rising as it keeps rolling out. Remember, it mainly includes digital and print media. Judging by GT's sharply growing digital spend and heavy reliance on Facebook advertising, it's primarily targeting Gen-Z right now. To do so, it may expand into additional paid social channels and/or other digital channels such as OTT and/or podcast. According to Kantar data, GT also invests in print (obviously), OOH, radio and local broadcast.

Agency & martech readers - Nothing leads me to believe this department will shift its roster around anytime soon, so focus your attention elsewhere. Blue Sky also leads GT's media; Miles Partnership handles sponsored content and some digital media.