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BBDO ATL | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(404) 231-1700
Primary Address
3500 Lenox Road
Suite 1900
Atlanta, GA 30326
USA

BBDO ATL Contacts

Contacts (5/20)
Name Title State
Robin F. Chief Creative Officer GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (404) 231-1700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3500 Lenox Road
Suite 1900
Atlanta, GA
30326
USA
Sara J. Executive Vice President & Chief Financial Officer GA
Peter B. Chief Executive Officer GA
Nigel T. Executive Vice President & Chief Strategy Officer GA
Emily M. Associate Creative Director GA

Client Relationships

Current Past

Brand Service From To Media Spend
**&* ********, *** Creative *
**&* ******* Media Buying, Media Planning, Creative *
**&* ******** Media Buying, Media Planning, Creative *
***** *********** ***** ******* Creative *
******* ******* *********** Creative *

See Winmo sales intelligence in action

WinmoEdge

Home Depot promotes marketing VPs amid significant spend increases (Score 64)


Sales Lead: Melanie Babcock became the Retail Media+ and monetization VP at

  • Babcock joined the company in December 2013 and was most recently its integrated media VP.
  • She will now focus on providing improved supplier experiences and driving new sources of ad revenue, sales, and profitability.
  • She helped launch HD's Retail Media+ in 2019 and will continue working to support the platform.​
  • Allison Kolber succeeded Babcock as HD's integrated media VP, effective March 2023, after having served as the company's senior media channels director.
  • The company will likely:
  • Target demographic: 
    • Gen-Z, millennial, and Gen-X consumers
      • Especially female DIY-ers
    • Male contractors

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, HD has spent approximately $33.5m on national TV commercials, 31% more than the approximately $25.5m spent within the same 2022 timeframe.
    • Last year: In 2022, the company spent around $146.2m on this channel, down 10% from when it spent around $162.6m in 2021.
    • 2023 ad programming: HD's 2023 commercials have unsurprisingly targeted male sports enthusiasts watching shows such as NFL Football, College Football, NBA Basketball, Family Feud, and My Lottery Dream Home.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: The retailer has allocated roughly $73m toward digital ads YTD, almost double the roughly $40.1m allocated by this point last year.
    • YTD data: Since the beginning of 2023, HD has earned ~9.6b digital impressions via Facebook (72%), Instagram (23%), desktop display (3%), and YouTube (2%) ads.
    • Last year: In 2022, the company's estimated full-year spend increased by 24% to $239.1m from that of $192.8m in 2021.
  • Additional channel insights  
    • The company utilizes print, OOH, radio, local broadcast, digital, Google Ads, Facebook, Instagram, Twitter, TikTok (though barely), and online video (primarily via Youtube IOS and Youtube.com) ads.
    • HD sponsors podcasts such as The Glenn Beck Program, NPR News Now, Conan O'Brien Needs A Friend, the Adam Carolla Show, and The Jordan B. Peterson Podcast.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .