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BBDO ATL | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone
(404) 231-1700
Primary Address
3500 Lenox Road
Suite 1900
Atlanta, GA 30326

BBDO ATL Contacts

Contacts (5/21)
Name Title State
Peter B. Chief Executive Officer GA
Sample of Related Brands
Email: *****@*******.***
Main Phone: (404) 231-1700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3500 Lenox Road
Suite 1900
Atlanta, GA

Nigel T. Executive Vice President & Chief Strategy Officer GA
Robin F. Chief Creative Officer GA
Sara J. Executive Vice President & Chief Financial Officer GA
Emily M. Associate Creative Director GA

Client Relationships

Brand Service From To Media Spend
**&* ********, *** Creative *********
**&* ******* Media Buying, Media Planning, Creative *
**&* ******** Media Buying, Media Planning, Creative ******
***** *********** ***** ******* Creative ******
******* ******* *********** Creative *******

See Winmo sales intelligence in action


Female Gen-X, Millennial Media Opps: Honey Baked Ham taps CMO (Score 50)

where he served as the global brand head of Motto. Prior to that, he was the senior associate brand manager of Wrigley's seasonal portfolio. McLaughlin replaces Jo Ann Herold, who held the position for just over five years. Keep an eye on this company because this hire will affect its marketing strategy and could lead to agency reviews. 

Per Pathmatics, HBH earned 70.9m impressions YTD through Facebook ads (64%), Instagram ads (33%) and desktop video ads (3%). It placed 100% of these ads directly onto sites such as, and It spent around $577.1k on digital display ads YTD, an 18% decrease from $705.9k spent in this channel during the same time period of 2021. Full-year spend increased by 46% from $888.2k in 2020 to $1.3m in 2021. 

According to iSpot, HBH spent nearly $561.5k on national TV ads YTD, a 33% increase from $421.5k spent in this channel during the same time period of 2021. Full-year spend increased by 38% from $1.3m in 2020 to $1.8m in 2021. This year, it placed ads during programming such as America Says, Friends, The First 48, The Andy Griffith Show and Two and a Half Men

Sellers-- HBH mainly targets Gen-X and millennial women (moms). The company reaches these consumers through digital display and national TV ads. It increased spend across both channels in 2021. However, it has been decreasing digital spend so far this year while it continued increasing TV spend. This indicates TV ads provide a better ROI, which makes sense considering its target audience. HBH also invests in OOH, print and local broadcast TV ads, per Kantar. Keep in mind that the new CMO will likely implement some new strategies. Start reaching out soon for more information to see what types of ad space you can offer. 

Agency & martech readers-- HBH currently works with programmatic AOR Milner Butcher Media Group. As you know, a CMO hire is the number one signal that agency reviews may be on the horizon. Get in touch soon to secure top priority with McLaughlin.