BBDO ATL | Agency Profile, Contacts, AOR, Client Relationships
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BBDO ATL Contacts
| Name | Title | State | ||||||||||||
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| Peter B. | Chief Executive Officer | GA | ||||||||||||
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| Nigel T. | Executive Vice President & Chief Strategy Officer | GA | ||||||||||||
| Robin F. | Chief Creative Officer | GA | ||||||||||||
| Sara J. | Executive Vice President & Chief Financial Officer | GA | ||||||||||||
| Emily M. | Associate Creative Director | GA | ||||||||||||
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WinmoEdge
Female Gen-X, Millennial Media Opps: Honey Baked Ham taps CMO (Score 50)
where he served as the global brand head of Motto. Prior to that, he was the senior associate brand manager of Wrigley's seasonal portfolio. McLaughlin replaces Jo Ann Herold, who held the position for just over five years. Keep an eye on this company because this hire will affect its marketing strategy and could lead to agency reviews.
Per Pathmatics, HBH earned 70.9m impressions YTD through Facebook ads (64%), Instagram ads (33%) and desktop video ads (3%). It placed 100% of these ads directly onto sites such as facebook.com, instagram.com and youtube.com. It spent around $577.1k on digital display ads YTD, an 18% decrease from $705.9k spent in this channel during the same time period of 2021. Full-year spend increased by 46% from $888.2k in 2020 to $1.3m in 2021.
According to iSpot, HBH spent nearly $561.5k on national TV ads YTD, a 33% increase from $421.5k spent in this channel during the same time period of 2021. Full-year spend increased by 38% from $1.3m in 2020 to $1.8m in 2021. This year, it placed ads during programming such as America Says, Friends, The First 48, The Andy Griffith Show and Two and a Half Men.
Sellers-- HBH mainly targets Gen-X and millennial women (moms). The company reaches these consumers through digital display and national TV ads. It increased spend across both channels in 2021. However, it has been decreasing digital spend so far this year while it continued increasing TV spend. This indicates TV ads provide a better ROI, which makes sense considering its target audience. HBH also invests in OOH, print and local broadcast TV ads, per Kantar. Keep in mind that the new CMO will likely implement some new strategies. Start reaching out soon for more information to see what types of ad space you can offer.
Agency & martech readers-- HBH currently works with programmatic AOR Milner Butcher Media Group. As you know, a CMO hire is the number one signal that agency reviews may be on the horizon. Get in touch soon to secure top priority with McLaughlin.