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AMMUNITION | Agency Profile, Contacts, AOR, Client Relationships




Service: digital

Main Telephone
(404) 267-1966
Primary Address
1175 Peachtree Street, Northeast
Tenth Floor
Atlanta, GA 30361
USA

AMMUNITION Contacts

Contacts (4)
Name Title State
David B. Chief Client Officer & Head, Research & Planning GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (404) 267-1966
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1175 Peachtree Street, Northeast
Tenth Floor
Atlanta, GA
30361
USA

Kelly H. Chief Operating Officer & Head, Strategy GA
Jeremy H. President & Chief Executive Officer GA
Josh C. Director, Creative GA

Client Relationships


Brand Service From To Media Spend
****** *** Creative, Digital, Media Buying, Media Planning, Social 2018 present *
********** ******** ******* & ******* ********* Creative, Digital, Media Buying, Media Planning, Social 2018 present *
**. ***** Creative 2018 present *
********* *** ********* Creative, Digital, Experiential, Media Planning 2018 present *
********* Digital, Social 2018 present *****

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WinmoEdge

Campaign Imminent: National Association of Home Builders taps new AOR for Skilled Labor Fund amid digital display spend increase


The Skilled Labor Fund (SLF), an industry-wide effort by the AMMUNITION as its full-service AOR to develop and execute SLF's marketing and advertising activities across digital and traditional media. 

As of now, there is a significant shortage in the skilled labor market, leaving millions of open jobs; with so many Americans having filed unemployment due to the worldwide pandemic, we will likely see NAHB reach out to citizens seeking new jobs in the coming months. NAHB provided job safety information with tips specifically for construction workers, along with template work authorization letters for employees under stay-at-home orders.

According to Adbeat, NAHB's digital display ad spend picked up in Q4 2019 and hasn't tapered off yet; out of the $55.7k spent after March 2018, 87% ($48.6k) was spent after October 2019. Most of the past year's ads were placed site direct ($45.5k) onto thehill.com ($45.5k).

Since NAHB (and, thus, SLF) targets the entire workforce, its target demographic is pretty wide. Its goal is to help people get into the skilled labor market; this should become more popular as more people get laid off their jobs. The demand for construction workers will probably not drop anytime soon, especially if these workers are provided with job security and safety guidelines related to the coronavirus. Keep an eye out for upcoming work from AMMUNITION.

Agency & martech readers - Since the company's work is all tied up for now, read elsewhere.