AKQA | Agency Profile, Contacts, AOR, Client Relationships
Service: digital
- Main Telephone
- (404) 334-3999
AKQA Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Melati B. | Senior Director, Client | GA | ||||||||||||
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| Rebecca F. | Senior Art Director | GA | ||||||||||||
| Ilya S. | Senior Art Director | GA | ||||||||||||
| Eduardo B. | Associate Creative Director | GA | ||||||||||||
| Jacob L. | Associate Creative Director | GA | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Female Gen-Z, Millennial Opps: Burt's Bees increases 2021 digital spend (Score 35)
this channel in 2020, but YTD spend is about four times as much as it spent during the same time period of 2020. Reach out to BB for more information if you can offer ad space.
According to Pathmatics, BB earned 3b impressions YTD through Instagram ads (36%), desktop video ads (35%), Facebook ads (19%), desktop display ads (8%) and Twitter ads (2%). It placed the majority (99%) of these ads site direct onto sites such as instagram.com, youtube.com, facebook.com, amazon.com and twitter.com. It placed the remainder (1%) through a variety of indirect channels onto sites such as zillow.com, medicalnewstoday.com, realtor.com, hulu.com and yahoo.com. It spent approximately $32.7m on digital display ads YTD, a huge jump from $8.2m spent in this channel during the same time period of 2020. Full-year spend doubled from $4.7m in 2019 to $9.7m in 2020.
Magellan reports BB placed about 40 podcast ads over the last year.
Per iSpot, BB spent around $2.8m on national TV ads YTD, down 15% from $3.3m spent in this channel during the same time period of 2020. Full-year spend equaled $4m in 2019 and $4.3m in 2020. This year, it placed ads during programming such as "The Bachelor," "Friends," "Below Deck," "This Is Us" and "Grey's Anatomy."
Sellers-- BB mainly targets millennials and Gen-Zers with a female skew. It started increasing digital spend in 2020, and then this year it started aggressively adding dollars to this channel. The brand decreased national TV spend this year, but it still allocates a significant investment towards the channel. BB also invests in print and local broadcast TV ads, per Kantar. Sellers should contact BB to score some of these extra ad dollars.
Agency & martech readers-- To the best of my knowledge, BB works with AKQA on digital. I advise readers to offer project-based assistance for the time being.