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360i, LLC | Agency Profile, Contacts, AOR, Client Relationships




Service: search marketing, search engine marketing, digital media

Main Telephone
Primary Address
1545 Peachtree Street, Northeast
Suite 450
Atlanta, GA 30309
USA

360i, LLC Contacts

Contacts (5/42)
Name Title State
Jared B. Chief Executive Officer GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone:
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1545 Peachtree Street, Northeast
Suite 450
Atlanta, GA
30309
USA

Lauren J. Senior Vice President, Integrated Media GA
Laurie B. Senior Vice President, Account Leadership GA
Melanie S. Senior Vice President, Business Operations - dentsu Media US GA
Michael D. Senior Vice President, Content Discovery GA

Client Relationships


Brand Service From To Media Spend
*-******, ***. Creative, Digital 2017 present *******
******* **** *****, ***. Creative, Media Buying, Media Planning, Social unknown present ********
********* ********** & ******** ****** Digital, Social 2019 present *
******* AOR - creative & media 2013 present ******
******** ***********, ***. digital unknown unknown ********

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Momvertising Opps: J.C. Penney considering accepting acquisition bid (Score 50)


Sycamore Partners placed a $1.8b bid to acquire wrote to tell you about the company losing its head marketer. Regardless of who acquires JCP, its marketing strategy is sure to be adjusted as well as its agency roster.  

Per Pathmatics, JCP earned 3.9b impressions through Facebook ads (69%), desktop video ads (12%), desktop display ads (11%), Instagram ads (3%), mobile display ads (3%) and Twitter ads (2%). It placed the majority of these ads (94%) site direct onto sites such as facebook.com, youtube.com, instagram.com, twitter.com and shutterfly.com. It spent $34m over the last 365 days, down 50% from $51.1m it spent in this channel during the 365 days prior. 

Magellan reports the company placed 107 podcast ads over the last year. 

According to same time period of 2019. Full-year spend equaled $198.9m in 2019 and $207.5m in 2018. 

Sellers-- JCP also invests in local print and radio ads. The company has decreased its advertising spend rather dramatically, which makes sense considering it is bankrupt. The company is still investing in marketing, though, so get in touch to see if you can score any ad dollars. It mainly targets Gen-X and millennial women, especially moms. 

Agency & martech readers-- M Booth & Associates helping out with PR. I expect these accounts to be up for a potential review following an acquisition. Keep an eye out so you can be top-of-mind once the company has new leadership.