360i, LLC / Vizeum | Agency Profile, Contacts, AOR, Client Relationships
Service: search marketing, search engine marketing, digital media
|Main Telephone||(404) 876-6007|
|Main Fax||(404) 876-9097|
360i, LLC / Vizeum Contacts
Sample of Associated Brands
|David R.||Senior Vice President, Digital Media Strategy||GA|
|Melanie S.||Senior Vice President, Media||GA|
|Laurie B.||Senior Vice President, Performance Accounts||GA|
|Allison K.||Vice President & Group Media Director||GA|
|*****'* ***** & ***||Creative, Digital, Media Buying, Media Planning||2016||present||*********|
|******** ***********, ***.||digital||unknown||present||*********|
|*** ****-**** *******||AOR - digital, social||unknown||present||********|
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Score 87 - Review Imminent: Chili's CMO gone amid long-term struggles driving traffic
Subject: TV, digital, outdoor, radio, sponsorship
Opportunity: We've learned that Krista Gibson, Chili's CMO since 2004, has left the building. We don't know yet if Chili's, already No. 40 in the VAI, plans to hire a new CMO, but we'll keep you posted as we learn more. For now, agencies should start directing outreach to Brinker veteran Kelli Valade, who was promoted to Chili's president to oversee operations and marketing, among other areas. Center your pitch first on creative and traditional media work since they're the most vulnerable.
Beyond Chili's long struggles with driving traffic and positive advertising ROI, IPG’s Hill Holliday has had traditional creative and media since 2007, double average AOR tenure (2.5-3 years). Center your initial pitch on strategies for driving online To-Go orders, an recent area of emphasis in order to meet "the increasing demand for convenience from Chili's guests," said Wyman Roberts, Brinker president and CEO, during the Q1 earnings call.
Next, Dentsu Aegis’s here).
Sellers - because big ad buys have worked so well for driving traffic, Chili's will continue to increase new ad campaign spending (research here), Roberts added. DMs should be more receptive to digital pitches than usual since they've supposedly begun optimizing marketing strategy and moving TV dollars online. However, our data shows that TV budgets have actually risen in the last year, while paid digital has plummeted. So...hopefully they'll start ramping up digital this year.
Media Spend: $114.8 million went to measured media last year, down 8% from $125 million in 2014, according to Kantar Media. More than 90% of this budget goes to broadcast ads. The remainder mostly supports display, radio and out-of-home (OOH).
National TV Spend: $91.9 million has gone to national TV ads since last December, almost double the $55.7 million spent in 2015, iSpot.tv reports.
Digital Breakdown: Since last year, $4.7 million has gone to display, way down from $16.9 million a year earlier, per Pathmatics. Video still makes up the bulk of spending, but budgets have plummeted from $15.8 million for 698.1 million impressions to $4.3 million for 189.4 million impressions.
YouTube has received almost all of this support, with $3.8 million garnering 170 million impressions. Other top targeted sites, none of which received more than $90,000, are foxnews.com, diply.com, webmd.com and accuweather.com.
6820 LBJ Freeway
Dallas, TX 7524
Executive Vice President & Chief Operating Officer