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Media Brokers International | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(678) 514-6200
Primary Address
555 Northpoint Center East
Suite 700
Alpharetta, GA 30022
USA

Media Brokers International Contacts

Contacts (5/12)
Name Title State
Ben J. President & Chief Executive Officer GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (678) 514-6200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 555 Northpoint Center East
Suite 700
Alpharetta, GA
30022
USA

Marina S. Executive Vice President, Media & Digital Specialist GA
Tara O. Executive Vice President & Media Director GA
Lisa P. Executive Vice President, Media Planning & Buying GA
Katey B. Executive Vice President & Media Director GA

Client Relationships


Brand Service From To Media Spend
*** **** & ****** Media Buying, Media Planning unknown present *******
******* Media Buying, Media Planning unknown present *
**** ***** *********** Media Buying, Media Planning unknown present *
**** ***, ***. media buying & planning unknown present *******
***** ***** ********* media buying & planning unknown present *******

See Winmo sales intelligence in action

WinmoEdge

Parents Media Opps: RaceTrac increases digital display ad spend, launches online ordering service amid global pandemic (Score 21)


In response to the social distancing regulations caused by the global pandemic, gas station chain RaceTrac debuted an online ordering platform allowing contactless pickup of "Grab and Go Box" options. The company, deemed an essential business, also invested in the following coronavirus-related initiatives:

  • free coffee or fountain drinks for essential workers (such as bankers, healthcare workers, truckers and grocery store workers) with valid ID/uniform through April 30
  • increased hourly employee pay by $3/hour
  • increased general manager pay by $150/week through April
  • sneeze guards at registers of all locations
  • temporary COVID-19 leave policy offering up to two weeks of pay for employees who test positive or must quarantine due to the virus and are unable to work remotely
  • extra cleaning measures such as social distancing measures and sanitizing high-contact areas continuously

In February 2020, RaceTrac hired executive marketing director Jamie Miller.

Adbeat estimates out of the $171.4k spent on digital display ads since April 2018, $107.8k (63%) was spent after April 2019. It placed 77% of these ads site direct onto timeanddate.com, dailysnark.com, garaanews.com, legacy.com and britannica.com. It placed 23% of these ads programmatically through TribalFusion onto sites such as  spanishdict.com, spanishcentral.com, topix.com, earthlink.net and learnersdictionary.com. 

iSpot reports no national TV ad spend data for RaceTrac, but it does utilize local advertising such as OOH and radio. The company operates in GA, FL, LA, MI, TX and TN, so you may be able to secure local ad dollars in the Southeast. Its competitors include QuikTrip, BP, Chevron, Chell and Valero. RaceTrac tends to target parents of all ages.

Agency & martech readers - We haven't heard of any roster shifts since the company promoted CMO Melanie Isbill MSL (PR).