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Media Brokers International | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(678) 514-6200
Primary Address
555 Northpoint Center East
Suite 700
Alpharetta, GA 30022
USA

Media Brokers International Contacts

Contacts (5)
Name Title State
Shawn G. Director, Marketing GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (678) 514-6200
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 555 Northpoint Center East
Suite 700
Alpharetta, GA
30022
USA

Kevin S. Senior Account Executive GA
Teri B. Account Manager GA
Mark T. Vice President, Media GA
Jeremy G. Executive Vice President, Strategy, Business Development & Agency Operations GA

Client Relationships


Brand Service From To Media Spend
****** ********** Media Buying, Media Planning *
******* Media Planning, Media Buying *
*** ***** *** Media Buying, Media Planning *
**** ***** *********** Media Planning, Media Buying *
**** ***, ***. Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Female Gen-X, Millennial Media Opps: Bed Bath & Beyond hires top marketer soon after CEO appointment (Score 72)


Sales lead: Reach out to the new marketing DM now to be top-of-mind. 

  • Bed Bath & Beyond (BB&B) tapped Bart Sichel as chief marketing & customer officer in November 2022.
  • Sichel most recently served as the strategic advisor & acting CMO of Banyan.
  • He is now responsible for BB&B's marketing & CRM strategy. 
  • We told you about BB&B's new president & CEO earlier this month

BB&B's target demographic: Gen-X & millennial women

The company will likely:

  • Revamp marketing strategy
  • Increase ad spend
  • Conduct agency reviews

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: BB&B spent about $396.5k on national TV ads YTD, just 23% of the $1.7m spent in this channel during the same time period of 2021. 
  • Last year: Full-year spend skyrocketed from $193.3k in 2020 to $1.8m in 2021. 
  • 2022 ad programming: It placed ads during programming such as 90 Day Fiancé: Happily Ever After?, 90 Day Fiancé, Good Bones, Naked and Afraid XL, and Beachfront Bargain Hunt

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: BB&B spent around $27.1m on digital display ads YTD, a slight (7%) decrease from $29m spent in this channel during the same time period of 2021. 
  • YTD data: 3.1b impressions via Facebook (45%), Instagram (32%), desktop video (21%), and desktop display (2%). 
  • Last year: Full-year spend increased by 28% from $27.7m in 2020 to $35.5m in 2021. 
  • Ad location: It placed 99% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, weddingwire.com, and spoonuniversity.com. It placed 1% of these ads indirectly through Display & Video 360 and Google AdX+AdSense onto sites such as theknot.com, yahoo.com, about.com, lifewire.com, and medicalnewstoday.com.

Additional channel insights  

  • It also invests in OOH, radio, and local broadcast. 

Agency analysis: 

Insight Sources: Broadcast insights estimated by Kantar.