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Miles Partnership | Agency Profile, Contacts, AOR, Client Relationships




Service: digital

Main Telephone
(941) 342-2300
Primary Address
6751 Professional Parkway West
Suite 200
Sarasota, FL 34240
USA

Miles Partnership Contacts

Contacts (5/7)
Name Title State
Gray L. Vice President, Strategy & Insights FL
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (941) 342-2300
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 6751 Professional Parkway West
Suite 200
Sarasota, FL
34240
USA

Elena P. Vice President, New Business Development & Creative Director FL
Neal A. Creative Director & Account Manager FL
Irish C. Media & Marketing Consultant FL
Theresa O. Director, Social Media Strategy FL

Client Relationships


Brand Service From To Media Spend
******* ********** ** ******** *********** Digital, Media Buying, Media Planning 2016 present *
***** ******* Media Buying, Media Planning 2019 present *

See Winmo sales intelligence in action

WinmoEdge

Travel Opps: Visit Florida gears up for Summer 2021 after coronavirus halts 2020 travelers (Score 62)


With summer 2020 being effectively canceled due to coronavirus, 2021 and preparing its marketing strategy. VF suffered from the single largest drop in visitors since 9/11. Q1 2020 visitation dropped nearly 11% compared to Q1 2019; however, VF is expecting a surge in 2021 recently approving a $108m budget, $42m of which will be allocated to marketing. It also promoted Staci Mellman from marketing SVP to CMO.

According to Adbeat's estimates, out of the $3m the organization spent on digital display ads since June 2018, it only spent around 4% ($113.2k) in this channel since June 2019. It placed 45% of these as video ads through YouTube onto youtube.com. It placed 41% of these ads site direct onto sites such as refinery29.com, outsideonline.com, msn.com, mirrow.co.uk and netmums.com. It placed 10% of these ads programmatically through Google Display Network onto sites such as snopes.com, opposingviews.com, nj.com, nydailynews.com and tripadvisor.com. Finally, it placed 4% of these as native ads through Taboola onto sites such as espn.com, dailymail.co.uk, independent.co.uk, today.com and nbcnews.com. 

in 2019, down from $1m in 2018. It mainly targets Millennial and Gen-X women with a Hispanic skew through TV ads. 

Sellers-- VF will likely roll out fresh content in Q1 of 202, so reach out soon to secure ad dollars from the newly approved budget. It has mainly utilized digital display and national TV ads to attract visitors in the past.

Agency & martech readers-- Miles Media Group currently provides media buying/planning. Promoted CMO's are much less likely to review agency rosters than newly hired ones, but it certainly could not hurt to reach out.