Miles Partnership | Agency Profile, Contacts, AOR, Client Relationships
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Miles Partnership Contacts
|Gray L.||Vice President, Strategy & Insights||FL|
Sample of Related Brands
|Elena P.||Vice President, New Business Development & Creative Director||FL|
|Neal A.||Creative Director & Account Manager||FL|
|Irish C.||Media & Marketing Consultant||FL|
|Theresa O.||Director, Social Media Strategy||FL|
Travel Opps: Visit Florida gears up for Summer 2021 after coronavirus halts 2020 travelers (Score 62)
With summer 2020 being effectively canceled due to coronavirus, 2021 and preparing its marketing strategy. VF suffered from the single largest drop in visitors since 9/11. Q1 2020 visitation dropped nearly 11% compared to Q1 2019; however, VF is expecting a surge in 2021 recently approving a $108m budget, $42m of which will be allocated to marketing. It also promoted Staci Mellman from marketing SVP to CMO.
According to Adbeat's estimates, out of the $3m the organization spent on digital display ads since June 2018, it only spent around 4% ($113.2k) in this channel since June 2019. It placed 45% of these as video ads through YouTube onto youtube.com. It placed 41% of these ads site direct onto sites such as refinery29.com, outsideonline.com, msn.com, mirrow.co.uk and netmums.com. It placed 10% of these ads programmatically through Google Display Network onto sites such as snopes.com, opposingviews.com, nj.com, nydailynews.com and tripadvisor.com. Finally, it placed 4% of these as native ads through Taboola onto sites such as espn.com, dailymail.co.uk, independent.co.uk, today.com and nbcnews.com.
Sellers-- VF will likely roll out fresh content in Q1 of 202, so reach out soon to secure ad dollars from the newly approved budget. It has mainly utilized digital display and national TV ads to attract visitors in the past.
Agency & martech readers-- Miles Media Group currently provides media buying/planning. Promoted CMO's are much less likely to review agency rosters than newly hired ones, but it certainly could not hurt to reach out.