WMX | Agency Profile, Contacts, AOR, Client Relationships
Service: digital & advertising
- Main Telephone
- (305) 572-0404
|Andrew S.||Founding Partner||FL|
Sample of Related Brands
|Paul P.||Chief Executive Officer||FL|
|Shane P.||Senior Vice President, Operations||FL|
|Mariana A.||Director, Account||FL|
|Scott Y.||Director, eCRM||FL|
Traveler Media Opps: Bahamas Paradise Cruise Line launches new campaign
Worldmedia Interactive, AOR since September, to promote its second ship and now-daily departures of its 2-Night Cruise to Grand Bahama Island from the Port of Palm Beach. With an inexpensive schedule, BPCL targets consumers with limited vacation time and funds, along with those that might not have been on a cruise before. With the addition of the second ship, the cruise line now gives cruisers the option of staying for any length of time, which no one else in the industry is doing yet. Designed to drive brand awareness and evolve its identity, "A Better Way to Getaway" has launched on social and digital channels.
While BPCL hasn't yet allocated any budget towards national TV advertising, Pathmatics reports a $90,900 year-to-date (YTD) spend, with 96% of digital ads placed direct on sites such as priceline.com, tripadvisor.com, wptv.com, cruisecritic.com, expedia.com, and yahoo.com. Last year's total spend of $150,200 more than tripled that of $40,800 in 2016.
As AOR, Worldmedia likely handles creative and media for the cruise line. Since they were just added to the roster last year, prospect elsewhere for now, readers.